Social Media Specialist

We serve the world by making food people love. As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Annie’s, Lara Bar, Yoplait and more.

General Mills is seeking a Social Media Specialist who will act as the primary voice of one of our many brands on a variety of social media platforms and as a bridge between the brand and the consumer. In this role you will grow the social media platforms through frequent, relevant, brand-right social media conversations and content that increase loyalty to and engagement with General Mills brands, with a focus on the brand. And you will help refine marketing strategies by sharing insights and perspectives mined through daily interactions in social media. In addition to campaign-specific executions that are part of an integrated effort, you will also craft the daily content calendar, as well as continuing to shape a meaningful social media strategy that aligns with the brand’s objectives. On our Marketing team, you will be a part of giving our organization a broad-based communication understanding while helping to deliver world-class marketing campaigns on social media platforms. You will work with a collection of experts that few companies can match. And every day, we work together to deliver integrated campaigns that connect with customers at many levels.

* Social media strategy and content planning * Manage social strategy and develop editorial calendars for always-on and brand campaigns across all social media platforms and owned channels (Facebook, Pinterest, Twitter, YouTube, Instagram, etc.) * Partner with integrated marketing team to plan brand’s platform and brand marketing strategies and campaigns that leverage social media * Develop compelling organic and paid content to engage targeted consumer groups * Social media content execution and conversation management * Write and execute day-to-day content and communications for the brand’s social media platforms, using established brand personality and identity * Lead creative content development in conjunction with designers; Work with cross-functional teams to estimate, source and create multimedia content for the brand’s social media platforms * Monitor social media on a daily basis and engage in conversations on behalf of the brand when appropriate, collaborating with internal teams to craft responses when appropriate * Social media reporting * Mine social media conversations for business-relevant consumer and product insights, and share those insights with brand and integrated marketing teams * Create weekly, monthly and quarterly reports on social media activities to show progress and communicate insights that inform marketing strategies and campaigns * Social business development * Identify emerging social channels and influencers and maintain partnerships with existing channels and partners * Collaborate with other community engagement team members to develop and share best practices for social media engagement across the General Mills organization * Help execute customer activations and promotions * Additional duties as assigned

* Bachelor's Degree * 2-5 years of experience planning and creating social media content and conversations on behalf of a brand or organization * Prefer knowledge of social media publishing platforms and other creative content technologies such as Spredfast, Curalate, Power Editor, Twitter Ads, and Photoshop * Experience with targeting on social * Experience managing creative partners to develop creative content * Experience collaborating with integrated teams and developing integrated marketing strategies * Strong creative writer, with ability to think strategically * Comfortable extracting relevant insights from social media data to communicate results and refine strategies * Strong people skills and able to effectively manage community criticism * Strong collaborator; able to quickly track down answers for community questions * Early adopter of new technologies; Exhibits curiosity and desire to learn * Interested in food, cooking and lifestyle content * Strong organizational skills and detail orientation; Ability to be flexible and work with ambiguity