Digital Marketing Coordinator
Sony Music
(New York, New York)Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history.
- Work with digital project managers to execute campaigns.
- Own and maintain editorial calendar for all our social media platforms. Work cross-functionally across the organization to continually update calendar.
- Update all social network profiles. Support global community development and engagement initiatives across all direct to fan channels
- Utilize real time marketing techniques and take advantage of online opportunities after evaluating potential risks.
- Assist in the development of content.
- Gather and collate information to provide senior management with reports, inclusive of ongoing strategy and placements.
- Manage our 3rd party playlist communication and assist in the development of SME's database.
- Manage advertising Media holding budget and work through any issues with billing.
- Attend events and liaise with field staff to cover activities from a social media perspective.
- Assist the Sony Music international affiliates on social media related requests.
- Provide administrative support / coordinate schedules.
- Bachelors degree in Marketing, Advertising, Communications, Business ,English or related field.
- Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms such as Facebook, Twitter, Instagram, Snapchat, Google+ and YouTube.
- Excellent written and verbal communication skills
- Extremely detail-oriented and organized
- Aptitude for communicating and engaging on various micromedia platforms
- Creative, collaborative, and innovative thinking skills
- Experience / Desire to work in a fast-paced environment
- Creative, self-starter with exceptional follow-up skills
- Adaptive to change and consistently meets deadlines
- Comprehensive knowledge of overall digital trends and resources.
- Photo and video editing skills
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