Content Marketing Specialist

We help top organizations move people with their ideas through empathy and compelling stories from keynotes on the big stage to everyday presentations and communications. We also teach our methodology through our best-selling books, workshops, and e-courses.

We’re building up our marketing team, and are looking to hire a Content Marketing Writer to help with the creation, curation, and repurposing of content across various mediums. This position will manage the calendar and creation of audience-facing content, with the guidance of our Sr. Marketing Manager. You will be supported by some of the brightest minds in the communications and storytelling world.

* Write copy for our emails and nurture streams (we use HubSpot). Develop consistent messaging across marketing channels including email, website, blog, sales collateral, etc. * Create relevant content for our target audience, including articles and blogs highlighting thought leadership, key insights, case studies, etc. * Manage the company content calendar, work with key stakeholders, and collaborate with marketing and design to gather assets and publish polished content. * Leverage, curate, and re purpose existing content from our books and whitepapers to create emails, articles, and blog posts aimed at aimed at reaching executives and decision makers. * Brainstorm, write, and edit new content, and engage resources in additional content creation as needed. * Promote content across external properties including other websites, blogs, partners, and media. * Work closely with marketing, product, and content teams. * Monitor content marketing effectiveness through analytics and key metrics.

* Bachelor’s Degree, preferably in Marketing, Advertising, Communications, English, or Journalism. * 3-5 years of experience in content marketing. Experience creating a content calendar, managing the company blog and social content, writing emails, articles, and blog posts * Familiarity with working in a marketing team and using content to drive website traffic / lead generation / sales. * Strong English writing skills. * Understanding of how to promote content across various mediums is a plus. * Agency or B2B experience is a plus. Creating content aimed at executives and key decision makers is a plus. * Wordpress skills and basic HTML skills are a plus.