VP Social Media Strategy

Discovery Communications is a global mass media and entertainment company. The company operates through U.S. networks; international networks; education; and other segments. It owns and operates television networks under many brand names, including Discovery, TLC, Animal Planet, Investigation Discovery, Science, Velocity, Discovery Family, American Heroes, Destination America, Discovery Life, Oprah Winfrey Network, Eurosport, DMAX, and Discovery Kids.

The VP of Social Platforms and Strategy will be responsible for creating a vision and strategy for the DSC APL and SCI social media presence. The VP will manage the execution of the social media plan and content, in partnership with DiscoveryGO and integrating the on-line media experience with Discovery Digital Networks. In particular the position will work within and across production, programming, marketing and research teams to ensure effective campaigns and tactics socialized across all internal teams. We are looking for a leader of digital content strategy who has a proven record of building brands leveraging customized strategies for designing, executing and measuring content.

* Drive the creation of social content strategy plans and execute across Discovery Channel, Science Channel, and Animal Planet * Drive an understanding of metrics and use of metrics to inform digital strategy * Drive monetization strategy, in partnership with ad sales * Drive partnership across Discovery Digital Networks (DDN) and other stakeholder partnerships such as Curiosity, the Dodo, and 3rd party Discovery Communication equity partners * Be a creative storytelling champion for the social digital strategy, in partnership with network production and marketing leaders * Conceptualize, scale, pre-produce, and oversee compelling digital content productions (i.e. social content, infographics, video and other forms of digital content) * Develop creative, strategically aligned content that capitalizes on emerging and up and coming trends and strategies * Manage Discovery Channel, Science Channel and Animal Planet's social media data management platform, including owning platform configuration to support DSC, SCI, and APL priorities, standards, measurement framework and reporting objectives. * Liaise with the vendor as well as functional partners internally on all contract and other vendor management matters; monitoring vendor performance relative to SOW terms; organizing quarterly business reviews with vendor and key internal stakeholders. * Manage platform access and training authorized users; consulting on and coordinating the development of tools, widgets, API integrations and other functionality to support DSC, SCI, and APL social media objectives. * Monitor and drive competitive and industry best practices as well as lessons from DDN-executed social media programs to refresh and update trainings, playbooks, standards and related internal guidance documents on at least an annual basis, or as needed. * Provide thought leadership, share best practices and consult with DDN and other internal Digital teams to share best practices across Discovery Communications Inc. * Recruit, develop and retain top digital content talent * Bachelor's degree in marketing or related field required

* Minimum 8 years' work experience in social media from a marketing and technology perspective * An active and engaged member of the digital community (social media, blogging, writing, etc.) is a plus * Work experience in Entertainment / Television a plus * Knowledge of, passion for and experience working in digital/social media * Broad-based thinking about new and innovative ways that brands can engage with existing and prospective Clients in social * Deep knowledge of social media platforms, in terms of managing a branded identity as well as marketing and targeting capabilities available to brands * Proven experience implementing social media continuity programs and campaigns leveraging paid, owned and earned tactics across multiple social platforms * Strong analytical skills with the ability to look at the broader perspective as it relates to business strategy * Experience managing multiple external agencies/vendors to consistently and effectively deliver world-class strategies based on consumer insights with measureable results * Strong interpersonal skills, influence management and collaborative working style - ability to inspire, motivate and lead cross-functional teams to achieve goals * Results driven, ensuring short-term goals are achieved that support long-term initiatives * Entrepreneurial and energetic - engaged in new trends and ideas, keeps abreast of digital innovations; ability to multi-task in a fast-paced environment and bring clarity and structure to ambiguous situations * Diligent about the details; gets hands dirty - enjoys rolling up sleeves and figuring things out! * Must have legal right to work in the United States