Marketing Manager

In late 2013, Codeup’s three co-founders – Michael Girdley, Jason Straughan, and Chris Turner – noticed many of their fellow programmers and entrepreneurs were having a tough time finding quality software developers to grow their businesses. After some brainstorming and researching, the trio decided to open San Antonio’s first coding career accelerator with the mission of changing people’s lives through immersive software development education.

Codeup is looking for a Marketing Manager, who is responsible for generating quality leads by promoting the Codeup brand, career training programs, and digital experience. Codeup is ready to expand its brand awareness and funnel in San Antonio and beyond, and you are the point person for all marketing efforts on a small, agile, highly efficient team. You generate high-impact, data-driven marketing campaigns to enhance Codeup’s brand awareness, digital presence (e.g., web content and social media strategy), and traditional marketing channels (e.g., billboards and radio). You have a passion for understanding a company’s position in the market while finding new ways to leverage existing assets that promote growth. You enjoy both engaging with customers and running behind-the-scenes market analytics. You know how to leverage a limited set of resources to yield quality results. When necessary, you are also comfortable “hacking” a problem to find an innovative, low-cost, high-return solution.

**Key Accountabilities** * Take ownership of top-of-the-funnel lead generation * Assume responsibility for issues surrounding brand, messaging, marketing channels, digital experience, and public relations * Demonstrate deep understanding of the present and future of the Codeup brand * Research competitors to stay on top of the very dynamic coding school space * Analyze new and existing marketing channels to expand funnel while maintaining lead quality * Engage prospective customers through tested, mass outreach strategies * Think outside the box to solve marketing problems in a startup environment with relatively limited resources * Manage social media accounts and social media intern for optimal digital engagement * Generate ideas and strategy for field marketing events * Create innovative solutions for increasing local, state, and national press coverage * Liaise with existing marketing consultants **Key Performance Indicators** * Graduate placement rate * Applicant rate

**Professional** * 1-2 years (internships ok) of experience in marketing, community growth, and/or related field, preferably in a startup environment * Experience with both traditional and non-traditional marketing techniques (e.g., growth hacking) * Ability to represent a company brand in a professional yet enthusiastic and positive way to the public * Confidence in explaining complex, technical concepts and processes to audiences without technical backgrounds * Ability to conduct market research and use data to inform decisions * Experience prospecting marketing targets * Experience designing and/or implementing specific marketing campaigns * Experience managing content for professional websites preferred * Experience managing professional social media channels preferred * Some PR experience preferred **Personal** * Strong interest in Codeup’s mission to transform skills training and education for accelerated career development * Relentlessly resourceful * Creative and collaborative team player * Top-notch critical thinking skills and the ability to make strong decisions * Self-starter attitude, minimal management required to meet performance goals * Ability to constructively give, take, and apply feedback * Agile and adaptable