Marketing Manager
AT&T
(Dallas, Texas)AT&T is a telecommunications company that provides wireless communications, local exchange, and long-distance services for consumers and businesses in the United States and internationally.
Overall Purpose: Responsible for the development of marketing plans and forecasts, pricing, competitive evaluations and short-term projects in support of marketing initiatives. Key Roles and Responsibilities: Manages and advises on projects such as the development of marketing plans and forecasts. Position creates pricing based on research from conducting competitive evaluations. Position manages short-term marketing projects and special initiatives. Education: Typically requires a bachelors degree. Experience: Typically requires 5-7 years of experience. Position uses a wide application of principles, theories, concepts and draws on previous experience to determine a course of action. Supervisory: No.
- Business Markets
- Competitive Environment
- Cross-Team Integration
- Knowledge of Product Line
- Knowledge of Sales Channels
- Marketing Channels
- Marketing Function
- Marketing Strategy and Positioning
- Marketing Systems
- Sales Forecasting
- Additional skills / competencies may be added to this specific requisition. During the application process, you will be asked to provide your proficiency and experience with all the skills / competencies associated with the requisition.
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