Strategic Account Manager - Marketing

Assurant, Inc. helps people protect what matters most to them. We provide specialty protection products and related services to safeguard against risks. With a strong commitment to service, sophisticated technology and an array of flexible tools, we build solutions to meet customers’ needs.

This position works collaboratively with the field sales team to develop broker relationships by participation in the MVP program. Strategic Account Managers (SAMs) are active participants in the recruitment, screening, and implementation of new brokers. The SAMs then deliver marketing programs and consulting to brokers through a customized approach with the objective of: * Growing AEB sales * Supporting AEB consultative sales approach * Strengthening rep and broker relationships * Growing the brokers business * Business Development and Project Management

**Business Development and Project Management** * Oversee the relationships and related projects for 45 or more MVP brokers. * Track various marketing programs from conception through completion. * Track and maintain spending and project budgets. * Collaborate across Enterprise on program delivery and execution. * Prepare GSO (Global Sales Office) MVP Roadmaps for overall GSO annual planning * Facilitate GSO training and strategic planning for MVP growth and goal attainment. * Maintain open communication with Marketing Analytics, Client Loyalty Mangers, and Customer Advocacy regarding MVP agencies. * Manage MVP Program enhancements or maintain program functions * Each SAM has at least 1-2 areas of MVP that they own (manage, develop, and execute while being accountable for its results. Examples include Roundtable, Academy, Forum, MVP Communications, Strategic partners, Training plans, Email discussion group tool, Team Annual Planning, EDX, Vol Growth, etc.) * Develop new enhancements or implement new approaches to improve our results or increase efficiencies. Each SAM is on 2-3 teams for program development. (Examples include Growth Engine, Multi Tier Rollouts, pilot programs, Evolution of Broker Engagement programs, Account Planning, etc.) * Maintain those areas of responsibilities to hit anticipated results, including budgets. * Communicate, promote and train field on any program changes. **Marketing Support** * Work with the MVP broker and other AEB participants, such as the Sales Rep, EBA, Sales Manager and home office staff to develop annual action plans for MVP brokers that address specific business needs/opportunities. Example programs include cobranded or private label direct marketing pieces, new business strategy development, and benchmarking data for cross selling, lead lists for targeted prospecting efforts, seminar development/marketing assistance, referral programs, product training, marketing plans and “tailored” sales tools (market specific requests). * Utilize MVP program strategic partners, services vendors, agencies, freelancers, and internal resources to deliver and execute marketing recommendations. * Provide MVP related marketing support to his or her respective sales offices. * Training, Selling and Promoting MVP **Training** * Train GSOs on MVP program in MMM, XSell, onsite, one-on-one and other settings. * Train and follow up on programs with sales reps, sales managers, and internal departments to facilitate the execution of marketing and sales programs. * Facilitate, plan or present agency training. This may include group or one on one meetings with agency in person or via webinar. Training sessions and seminars may also include presentations and facilitation for MVP Academy/Roundtable/Forum, groups of brokers or large multiple producer firms. * Selling and Promoting MVP * Participate in broker presentations. Assist & participate in the brokers’ introduction to MVP and in the selection process, working with managers and reps to canvass their territory for potential MVPs, and screening nominated brokers. * Hold annual planning meetings (or call) and at least one mid-year update meeting (or call) with all non-probation MVP. Continue to promote and plan use of MVP resources. * Negotiate sales goals and address performance results with MVPs. **Analysis** * Provide assistance with all report tracking required by the Marketing Analytics team in order to issue accurate reports. * Monitor and assist in reporting MVP broker new business (quotes, sales, and case performance). * Using MVP performance metrics and relationship assessment to be able to recommend MVP program termination/probation status. * Assist in the interpretation of a broker’s business performance and build marketing and business recommendations. * Build project plans that incorporate investment and spending analysis for marketing programs * Assist in the team’s annual planning exercises to improve MVP program results. * Track sales offices’ overall MVP performance and build recruitment and sales plans, accordingly.

**Minimum Requirements:** * Requires a Bachelor's degree in Marketing, Business Administration, or a related field or equivalent work experience. * Three years of marketing experience or related business experience such as business consulting to small businesses. **Preferred Qualifications:** * Thorough knowledge of marketing concepts and business to business marketing methods. * Specific experience in development and implementation of marketing programs, including direct marketing, branding, lead generation, web site design, sales literature, social media and PR. * Excellent oral, written, and presentation skills to effectively communicate marketing ideas, plans and results to all levels within the company and to MVPs and their employees. * Strong project management skills to accomplish strategic goals and related tasks. * Strong organizational skills and the ability to complete multiple complex tasks in a timely fashion. * Requires incumbent to be self-motivated to work independently or as part of a team to complete multiple projects/tasks in a timely and accurate fashion. * Skill in building relationships and establishing credibility for the MVP programs. * Proficiency with Microsoft Office software: Word, Excel, PowerPoint, and SalesForce.