Marketing Coordinator

Arrow Electronics is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions, with 2015 sales of $23.28 billion. Arrow serves as a supply channel partner for over 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations serving over 85 countries.

The Marketing Coordinator will be an integral part of the business development team dedicated to Arrow’s partnership with IndieGoGo. They will have a focus on content curation, scheduling and project planning. In collaboration with the Proprietary Content and Marketing teams, the Marketing Coordinator will ideate, iterate, and execute digital content plans to position Arrow as the “first screen” for the engineering community. This role will serve as a project coordinator and content operations partner, helping to identify relevant and timely topics, source content and determine hierarchy for content.

* Collaborates with proprietary content team to manage editorial calendar, plan content pipeline, and overall coordinate article and video deliverables for the team. * Reviews campaigns developed by startup engineers and ensures they meet Arrow standards. * Act as ‘conceirge’ for top-tier campaigners to navigate through Arrow and help see the campaign thru from ideation to creation. * Develops best practices and makes recommendations on optimization opportunities for program. * Analyzes marketing campaigns vs. goals and assists in creation of presentations for key stakeholders and leadership. * Serves as an arrow.com brand ambassador to the broader Global Components organization and solicits content creation and ideation from experts and engineers outside of Arrow.com team. * Contributes to special marketing projects and innovative test programs to experiment with new marketing ideas and opportunities. * Inputs, edits and maintain content in the Arrow.com CMS to ensure publishing and tagging standards are delivered.

The ideal candidate will be an individual with a marketing or engineering background that possesses a wide-breadth of electronics knowledge and stays current with recent trends in the technology and electronics industry, specific to trending startups. It is less important for this candidate to be an expert in one area of engineering as it is for them to have a general knowledge. The ideal candidate also has some understanding and passion for content marketing and digital marketing, as well as strong communication and organization skills. * BS or BA degree in engineering, marketing, communications, business administration or related field is preferred * Some job experience or internship experience in marketing coordination or equivalent role, B2B or agency background and experience is preferred * Strong project and time management skills * Excellent organizational skills and strong attention to detail * Ability to prioritize and complete simultaneous projects effectively under tight deadlines and budget parameters with minimal supervision * Experience working independently, as well as, within cross-functional teams in a collaborative, professional environment * Capacity to be adaptable and flexible in a fast- paced continuously changing environment * Demonstrated written and oral communication skills * Strong analytical skills * Understanding of current social platforms and actively participates in them * Proficiency in Microsoft Office (Word, Excel, PowerPoint) * Ecommerce experience preferred * Google Analytics and some CMS platform experience preferred * Good technical understanding with the ability to pick up new tools quickly * A desire to constantly learn what’s new and stay on top of latest social media trends