Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. We empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI.

Appboy’s technology helps brands automate sophisticated marketing and growth strategies simply, in real time, and on a global scale. With Appboy, brands can seamlessly gather and manage actionable customer data from across systems in comprehensive user profiles, then use that information to reach their audience with highly relevant, personalized cross-channel messaging experiences. By taking advantage of this intuitive, secure solution, brands can easily understand the impact of past marketing efforts and carry out fast, effective iteration supported by Appboy’s intelligent optimization tools.

Each month, 15 billion messages associated with more than 750 million active users are processed through the Appboy platform. Brands like Domino’s, Dots, Jet.com, Microsoft, Opera, SoundCloud, Urban Outfitters, and hundreds more rely on Appboy and our best-in-class strategic expertise and support to reach, engage, and retain their audiences and keep pace with a rapidly changing landscape. Appboy is a venture-backed company of more than 150 employees, with offices in New York City, San Francisco, and London. Appboy was named a Digiday Signal Award Finalist for Best Marketing Automation Platform, a VentureBeat Omnichannel MMA “Best Bet,” and was selected by Forbes as a Cloud100 Rising Star.