Media Relations Specialist

The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America, serving more than 16 million households nationwide. Founded in 1931, Allstate has been dedicated to protecting our customers from life's uncertainties and preparing them for the future for more than 80 years.

A Media Relations Senior Consultant completes campaign project work; develops communication strategies for national and local rollouts with guidance; and implements communication plans for the company’s business units or external constituents as assigned. The outcomes of their work are focused on improving the internal and external reputation of Allstate by building relationships, reinforcing key messages and producing a favorable business environment with key stakeholders – including the media; community, political and regulatory leaders; customers and engaged consumers and Allstate agency owners and employees. Key Responsibilities Include:

* Act as a primary liaison with corporate relations regional communications staff to help coordinate media inquiries and outreach efforts, ensure a productive information flow between the field and home office, provide value-added information, materials and collateral for regional use and manage interview and editorial calendar work streams. * Serve as internal client liaison, providing media relations and issues management support to clients. * With minimal direction create internal/external integrated media relations campaign plans that consider all the internal//external stakeholders and are aligned with corporate priorities and messaging. * With minimal direction implement and measure internal/external campaign plans to ensure integration and consistency of messaging among all stakeholders. * Proactively identify emerging and existing issues that may have an impact on overall business performance and reputation of Allstate. * Build and maintain relationships with key internal and external stakeholders where applicable, begin to manage vendor partners.

* 5 years of previous work experience, preferably in a public relations agency or corporate communications environment that includes writing, research, media relations, budget management and decision making skills. * Bachelor’s Degree required * Ability to work with news media outlets to place stories that build and enhance Allstate’s reputation and support the corporate brand. Understands when to apply issues management to appropriately manage potentially adverse public issues that could negatively impact our reputation. * Knowledge of developing strategies, material, and message development to support Allstate public policy initiatives along with intelligence gathering on regulatory initiatives that impact our industry. * Knowledge of communicating with key stakeholder groups in a crisis situation and development and maintenance of crisis communication plans. * Strong communication and consulting skills (both written and verbal).