Director, Creative Service Lmkt

Cox Media Group

(Orlando, Florida)
Full Time
Job Posting Details
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps.
Summary
Develop and direct all aspects of station advertising, promotion and design to deliver on a relevant, differentiated brand for WFTV/WRDQ. Lead a creative staff to plan/execute innovate image campaigns, topical promos, and ads for all content including news and programming. Develop, nurture and direct a highly creative team of artists, producers, and marketing specialists while working closely with leaders of marketing, content, and research to create compelling on-air packages and campaigns. Deliver audiences and brand clarity using strategy and tactics developed within Cox Media Group and CMG Orlando TV. The Director, Creative Services Lmkt must be an excellent strategist and problem solver; a great communicator and collaborator; and a detail-oriented multi-tasker who can stay focused in an evolving and fast-paced environment. The ability to work as part of a leadership and management team is a critical skill.
Responsibilities
* Develop strategy and execution of all marketing and creative for WFTV/WRDQ, wftv.comand other digital/mobile platforms. * Close direction and supervision of all television marketing messages and scripts, spots, campaigns, and other creative * Write and/or assist in developing key messages and scripts * Oversee daily topical and proof of performance advertising * Develops marketing plans and strategic action plans for projects driven by television marketing and promotion * Makes research actionable and present in broadcast marketing and promotion for all brands * Responsible for commitments and compliance with national co-op partners and local sponsor for projects * Responsible for the look and feel of all television/studio sets, signage, and vehicles * Manage and negotiate all contracts related to television marketing, creative, and graphics. This includes voice artists and music * Manage budget for television marketing. Purchasing, approve requisitions, make recommendations for budgets, capital, and out-year projects * Oversee outside media planning and budget, working with an agency * Oversight of the overall department budgets including the media budgets and plans. * Ensures best practices are followed and that overall quality of products is at their highest. * Manage on air inventory and ad scheduling * Serves on leadership team * Manages effective relationships with senior leaders across company, community and agencies * Presents strategies and concepts in a way that inspires action. * Influences the development of a high-performance culture
Ideal Candidate
* Bachelor’s degree or equivalent years of experience in business related filed * 7 years of medium market experience * Familiarity with using research and metrics to drive innovation and results * Strong communication and collaboration skills * Inclusive leader who builds a strong two-way relationship with his/her staff * Minimum of 3 years of experience managing staff * Understanding and compliance of FCC rules and regulations.

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