Study: Female Millennials Aren't Afraid to Blaze New Paths

Study: Female Millennials Aren't Afraid to Blaze New Paths

By: Daniel Steingold | September 12, 2016

A recent study by CafeMedia, a women-focused digital media company, discovered some interesting things about female millennials.

Here are some of those things:

  • 87 percent aren’t afraid to chart a different course from their friends.
  • Another 87 percent like to be well-organized and follow a routine.
  • 84 percent get excited when trying something new and different.
  • Only 35 percent would rather spend on something material over an experience.
  • 72 percent would rather travel someplace new than visit a favorite vacation spot.
  • Only 37 percent say compensation and benefits are the most important factors at a job.
  • Even fewer— 17 percent— say that career progression is the most important factor at a job.
  • 69 percent are actively saving for the future.
  • 68 percent say managing their households is extremely important.
  • 78 percent say that money is very important and is the greatest source of their dissatisfaction and distress.
  • Big financial problems for female millennials include saving for the future, living a paycheck to paycheck lifestyle, paying off large student loans, other debt, and purchasing a home.
  • “Me” time is more important to this demographic than anything— including friends, health and fitness, diet, and making an impact on society.

These findings hold particular weight considering that millennials make up about a quarter of the total U.S. population. Despite the trends that these statistics may point towards, it’s still important to remember that each and every person is different.

The full infographic showing these findings can be found here.


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