A recent Forbes article highlighted the characteristics of millennials and their social media usage. Here are some of its key points:
- It’s easy to forget how powerful social media is. Thousands of millennials use it to supplement their incomes.
- Millennials are more likely than previous generations to think that government can be a force for good. They are more likely to voice themselves through initiatives, programs, and protests.
- Many younger millennials can't remember times without the technology we have today.
- Millennials consider themselves to be global citizens, concerned about all kinds of worldwide issues.
- There is strong diversity amongst millennials, which has allowed for them to take campaign on a wide range of issues.
- Only 13 percent of millennials want to climb the corporate ladder to a C-level position. On the other hand, 67 percent want to start their own business one day.
- 77 percent of millennials want flexible working hours, believing that they lead to being more happy and productive. 37 percent want to work on their own.
- Millennials see social media to be fun, but also a platform for creativity, innovation, and monetization.
- It is believed that visual platforms— like Snapchat, YouTube, Vine, and Instagram— attract millennials more than Facebook and Twitter.
- It is usually on these visual platforms that users with high follower counts can get sponsorship deals with companies.
- Affiliate marketing, which is where you try to get people to buy the products you endorse, has become another way to use social media for income purposes.
- Usually, however, social media is used as a tool for monetizing other projects.
- Lastly, the 40-hour workweek is likely to become a relic of the past for millennials.
