The Intersection Between Millennials and Social Media Use

The Intersection Between Millennials and Social Media Use

By: Daniel Steingold | August 29, 2016

A recent Forbes article highlighted the characteristics of millennials and their social media usage. Here are some of its key points:

  • It’s easy to forget how powerful social media is. Thousands of millennials use it to supplement their incomes.
  • Millennials are more likely than previous generations to think that government can be a force for good. They are more likely to voice themselves through initiatives, programs, and protests.
  • Many younger millennials can't remember times without the technology we have today.
  • Millennials consider themselves to be global citizens, concerned about all kinds of worldwide issues.
  • There is strong diversity amongst millennials, which has allowed for them to take campaign on a wide range of issues.
  • Only 13 percent of millennials want to climb the corporate ladder to a C-level position. On the other hand, 67 percent want to start their own business one day.
  • 77 percent of millennials want flexible working hours, believing that they lead to being more happy and productive. 37 percent want to work on their own.
  • Millennials see social media to be fun, but also a platform for creativity, innovation, and monetization.
  • It is believed that visual platforms— like Snapchat, YouTube, Vine, and Instagram— attract millennials more than Facebook and Twitter.
  • It is usually on these visual platforms that users with high follower counts can get sponsorship deals with companies.
  • Affiliate marketing, which is where you try to get people to buy the products you endorse, has become another way to use social media for income purposes.
  • Usually, however, social media is used as a tool for monetizing other projects.
  • Lastly, the 40-hour workweek is likely to become a relic of the past for millennials.

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