Job Posting Details
About KnowledgeBase Marketing
We are the global leader in knowledge-based marketing solutions and help businesses worldwide use their data to improve marketing performance, increase profits and ROI.
See Responsibilities and Ideal candidate
* The successful candidate will work on a daily basis with Adobe Insight to explore complex data sets and make recommendations for marketing strategies and/or site design changes. * Is detail-oriented and possesses a strong technical & working knowledge of web analytics technologies, and a high aptitude toward working with data visualization technologies and data schema. * Deliver meaningful customer insights through preparing and producing analytics reports on a weekly, bi-weekly and monthly basis * Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance. * Lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and applications. * Providing tag implementation requirements to the product managers and technical teams, ensuring best practices are followed * Working closely with technical teams to ensure accuracy of the implementations
Ideal Candidate
* 3+ years developing marketing performance measurement using web based tools such as Adobe Insight, Site Catalyst, and Google Analytics * Demonstrated ability with performance dashboard and scorecard design and development including KPI and reporting frame refinement * Ability to analyze and report Interactive consumer metrics, translating information into actionable recommendations * BA/BS degree in marketing, statistics, mathematics, economics or other quantitative discipline. Master’s degree a plus * Self-starter requiring minimal supervision * Experience with Adobe Test and Target a plus * Experience with Google AdWords or Google DFP a plus * Experience with advanced Excel or SQL a plus


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