Brand Manager and Social Media Strategist

Washington University’s mission is to discover and disseminate knowledge, and protect the freedom of inquiry through research, teaching, and learning.

Create, develop, manage, and evaluate marketing and communications strategies and initiatives that enhance Olin’s brand awareness and reputation in key markets and drive success of program objectives. Specific brands include: BSBA (undergraduate program) Weston Career Center Management Communications Center Develop strong partnerships with program teams and acute awareness of all programs offerings. Working in concert with the programs’ goals to create and develop a strategic marketing and communications plan and then manage and evaluate marketing and communications strategies and initiatives against defined targets. All activities will enhance Olin’s brand awareness and reputation not just in key markets of business but nationally and globally, and ultimately drive success of the stated programs. Develop – and implement – a vision for Olin Business Schools’ social media presence, thereby playing an integral role in fulfilling the Olin’s mission. Central to this vision will be the integration of social media with other components of key strategic communications initiatives. This position will set goals, educate internal staff, and track results, providing an overview of the university’s social media strategies and the interactions between communications across mobile and digital platforms.

* Strategic thinking: Develop comprehensive understanding of the programs’ strategy, market demographics and psychographics, brand promise, competitive and other environmental issues, and other factors that drive success of each of the different brands within his or her portfolio. * Marketing planning: Uses that comprehensive, strategic understanding of his or her brands in conjunction with primary and secondary research to develop exceptional strategic marketing plans with an appropriate marketing mix for each of the brands in his or her portfolio. In partnership with internal program customers, leads the development of recommended annual marketing plan, development of success metrics and budget. Provides effective and respected marketing counsel to internal customers with respect to all channels and corresponding impact. * In concert with program leadership, collaborate with internal program partners to responsibly manage annual marketing budget according to approved priorities by that Olin partner. * Brand execution: Leads and manages execution of successful marketing campaigns and initiatives associated with the annual marketing plan, including development of all collateral, web content and presence, direct mail, advertising, events, promotions, digital, social media and other marketing. Ensures that marketing efforts meet the needs of the target audiences while maintaining consistent message, tone and style. * Craft and implement a proactive social media strategy to leverage communications efforts and support overall marketing efforts. Work in close partnership with the Olin brand managers, Director of Communications, and Olin digital team to implement content strategies and corresponding metrics for Olin and programs based on strategic objectives. * Establish a regular review system to understand the effectiveness of the Olin social media strategy, which may include Facebook, LinkedIn, Twitter, Instagram, Pinterest, WordPress, YouTube/videos, Flickr, etc. * Potentially identify and manage outside vendors and internal resources from concept, through testing and deployment. * Keep abreast of social media/digital best practices and monitor peer institutions’ social media and connected device presence. Identify threats and opportunities in the social media and digital space. Provide benchmarks and analyze data from social media and mobile initiatives to inform future communications planning and other decision-making at Olin.

Required Qualifications: Bachelor's degree required, with an emphasis on marketing, public relations, communications or advertising preferred. Minimum 5-years of experience in marketing or brand management, including proven experience leading high-impact strategic marketing planning, campaign development, to market execution and media planning and placement. Proven experience in developing, facilitating or coordinating advertising creative including keen creative eye and strong appreciation for the creative process. Demonstrated experience working with or for ad agencies to develop advertising. Demonstrated experience utilizing the broad spectrum of social media and digital communications channels in support of an organization or for a program for which new forms of communications are a strategic priority. Preferred Qualifications: Masters degree or commensurate work experience desired. Experience with brands targeted at senior level and c-suite business people a plus. Experience working in teams. Experience working in a complex organization.