Customer Retention Associate

Thumbtack is a local services marketplace that connects customers who need to get things done with local, skilled professionals who can help. From plumbers and painters to DJs and personal trainers, Thumbtack helps millions of customers find the right professional for their project in over 1,000 categories.

The Retention Associate will lead all B2C email marketing analysis and strategy and test and explore new digital channels to better retain and engage Thumbtack's millions of customers.

* Quickly become a subject matter expert for customer data, email development and programs, marketing tracking and measurement. * Design tests for and iterate on email marketing campaigns in our ESP, Responsys (working closely with our central Email Ops team) * Manage the customer list and segmentation approach * Be the voice of the customer for customer email, working with copywriting, photography, brand, and design teams to ensure consistent, on-brand email approach

**About You** * You’re passionate about marketing that delivers large and measurable results for the business * You combine a passion for understanding and modeling complex datasets with an ability to tell inspiring stories that will guide our customer through their Thumbtack journey * You know how to make big things come to life - you can guide the efforts of cross-functional partners and external contractors to build a large and complex program * You empathize with Thumbtack’s customers and are excited to build programs that add value to their lives **Requirements** * 2+ years experience in B2C marketing, growth, analytics, consulting, or finance * Proven experience in A/B and multivariate test design, execution and analysis * Strong analytical skillset, including extensive hands on experience in excel and basic to intermediate SQL knowledge * Ability to work cross functionally with Marketing, Product and Ops teams * Excellent verbal and written communication skills **Bonus Points** * Experience building or managing a B2C email program at scale * Experience in lifecycle marketing, engagement marketing, or CRM * Experience at a high growth tech company