Product Marketing Director

Shutterstock

(New York, New York)
Full Time
Job Posting Details
About Shutterstock
Shutterstock, Inc. (NYSE: SSTK), is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 100,000 contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 80 million images and nearly 4 million video clips available.
Summary
As a Product Marketing Director you will help drive product market penetration and revenue by managing product launches from beginning to end, and creating marketing and communication plans to ensure ongoing success. We’ll look to you to help shape the larger marketing strategy for a specific focus area, and you’ll work closely with your peers in product, marketing, design, engineering, support, business development, and operations.
Responsibilities
* **Market intelligence:**Identify key market trends across global regions, know the needs of existing and prospective clients across unique client segments—how they think and buy, and why they buy; be knowledgeable on our competition and how to differentiate our offerings * **Storytelling:**Develop product positioning, value proposition and messaging to differentiate our product solutions, features, and functions in the global market * **Go-to-market:**own and drive the GTM process working closely with product, marketing and sales including: defining client segmentation and G2M strategy, messaging, sales pitch training, product training, marketing collateral and more. Define global marketing objectives, strategies and expected KPIs based on stated business goals. * **Sales enablement:**Communicate the value proposition of the products to the sales team and develop the sales materials/tools that support the selling process of our products * **Web enablement:**Communicate the value proposition of the products to the performance marketing team to develop the messaging that support the web selling of our products * **Product launch:**Understand product vision, priorities, and roadmaps, and plan the go-to-market launch strategy for new products and releases, and manage the cross-functional implementation of the plan
Ideal Candidate
**Requirements:** * At least 8 years of experience in a related marketing role * Exceptional written and oral communication skills * Strong analytical skills and ability to think creatively * Experience in project management with a strong attention to detail * Experience promoting products through multiple channels such as digital and offline advertising, social applications, email, video and blogs. **Preferred Qualifications** * Comfortable talking to technology teammates about complex systems and telling the product story to a wide audience * Proactive, can-do attitude with strong interpersonal skills; comfortable working with all functions and levels of the organization * Both a strategic thinker and a doer * Forward thinking with the ability to anticipate potential feedback or issues and and solve for them upfront

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