Senior Marketing Specialist Tradeshows and Events

At Owens Corning, we strive every day to make the world a better place. Our track record, now surpassing 75 years, shows sustained results in this pursuit. Our history also shows market-leading businesses in insulation, roofing and fiberglass composites.

The successful candidate in this position is responsible for leading the planning, development and execution of Owens Corning national Trade Shows and Events for the Roofing and Insulation businesses. This position interacts closely with the customer programs and marketing leaders to ensure alignment on overall goals, objectives and customer messaging across Roofing and Insulation.

**Knowing the Customer** * Through the connection with marketing leaders to know and understand our Roofing and Insulation customers, influencers and various market and media channels, the Marketing Specialist will support success of OC’s Customer Experience by ensuring alignment across the Roofing and Insulation businesses on customer, influencer and market national trade shows and events, integrating customer marketing, digital, public relations/social with trade shows/events. * Drive the continuous innovation & improvement of tradeshow and event processes to enhance the company’s value and the value to our customers by elevating the customer perspective of self and others by knowing our products, manufacturing and selling processes. **Leading OC Trade Shows and Events** * Create success for OC, customers and influencers by ensuring the success of a year-long integrated national trade show and events strategy that aligns with and supports Roofing’s and Insulation’s key strategies. Work with marketing leaders to support customer expectations and enhance existing customer relationships, gain new customer interactions, drive brand awareness/loyalty, and create more sales opportunities. **Tradeshow and Event leadership:** * Develop and deliver on national Roofing and Insulation show strategy on a yearly basis designed to support and accelerate Roofing and Insulation key initiatives and customer growth. * Develop and maximize impact of budget. * Coordinate and prioritize internal business needs across Roofing and Insulation businesses with trade show opportunities. Gain alignment with business marketing leaders on goals, investments and commitment to making shows a success. * Apply project management expertise and other best practices/tools to define and execute scope, schedule, cost and resource management. * Collaborate with business units and guarantee clear and consistent communications to all stakeholders. **Vendor Management:** * Ensure agency, trade show and event partners are aligned to position OC to provide a great customer experience by providing strategic/tactical support in a financially responsible manner. * Consistently drive vendors to execute key initiatives on time, on budget and within organizational standard and business requirements. **Metrics** * Lead generation data * Sales as a result of show * Brand awareness/impact * Budget adherence

* Bachelor’s degree in business, marketing, communications or related field * Minimum 5-7 years relevant experience * Combination of corporate and agency experience preferred **Experience:** * Successful experience working in a complex matrix environment * Proven experience to effectively bring thought leadership and diverse points of view together to formulate solutions that meet both business units and group objectives * Budget management experience * Experience in B2B and B2C * Ability to travel 40-50% **Knowledge, Skills & Abilities:** * Strong project management skills with demonstrated ability to plan strategically * Forward thinking leadership style, including the ability to motivate, lead by example, encourage teamwork and provide effective communication * Highly motivated, results-oriented driven and ability to operate under pressure to meet deadlines and budgets