* Campaign Management and Execution
* Collaboratively develop holistic plans that encompass both strategy and tactics directed at specific audiences and buyer personas via multiple promotion channels (website, online advertising, email, social media, PR, in-person events, webinars etc)
* Develop detailed GTM campaign plans and program/project briefs (including goals, messaging, call to action, content, target personas and distribution channels), to enable the MarComm, Marketing Ops and Events teams to execute effectively
* Communicate proactively with stakeholders about progress, deliverables, roadblocks and results
* Cross-Departmental Management
* Partner closely with cross-functional teams within Marketing (MarComm, Marketing Ops, Events, Product Marketing, Partner Marketing, PR) and with other stakeholders (Product, Sales, Customer Success) to develop and execute strategies
* Communicate marketing plans, activities and results to all stakeholders, from C-level executives to various Sales, Product and Marketing teams
* Align marketing with Sales Development Representatives and Account Executive teams to ensure demand generation campaigns are synchronized with sales strategies and goals, track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
* Collaborate with all marketing functions on the quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community
* Define campaign reporting needs and KPIs, work with the broader marketing team to track and report results against benchmarks.
* Work with Marketing Ops to forecast, track, and report campaign effectiveness metrics, demand gen funnel metrics, as well as overall ROI to internal stakeholders. Plus, continually monitor dashboards, analyze results to understand what’s working/not working and why, and then optimize campaigns based on these data-driven insights.
* Communicate how marketing programs impact revenue, understand key metrics and dashboards, and deliver ad-hoc analyses as needed.