Client Services Director - Digital Account Management

Meredith Corporation

(New York, New York)
Full Time
Job Posting Details
About Meredith Corporation
We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders.
Summary
The Client Services Director, Digital Account Management acts as an internal sales representative responsible for managing and executing advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues. The Client Services Director will also manage the NY client services, account management team.
Responsibilities
- Respond to RFPs by developing media plans in line with strategic marketing goals. - Execute and implement advertising campaigns to ensure accurate impression, performance and revenue delivery. - Take a leadership role to coordinate efforts between other cross-functional teams as necessary (implementation of new products and custom elements). Position interfaces with Sales, Marketing, Engineering, Creative, HTML and Site Operations departments. - Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized. - Maximize campaign performance and company revenue by preparing reports, analyzing data (performance and delivery), preparing recommendations and initiating tactical optimizations (creative execution and strategy, placement evaluation, day-parting, frequency capping, etc.) to further increase success rate and renew/grow current business. Work closely with Advertising Operations and Advertising Sales on budget forecasting and revenue/pipeline monitoring. - Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue. - Reduce account attrition by ensuring program goals are met and exceeded. - Directs, motivates and supports the NY client services, account management team
Ideal Candidate
**Minimum Qualifications and Job Requirements** | All must be met to be considered. **Education:** * 4-year degree required; marketing or business degree preferred. * Additional digital marketing or sales experience may substitute for education on a year-for-year basis. **Experience:** * Minimum of 4 years of marketing, sales and/or account management experience; including one year of digital advertising experience, and two years of experience managing a team of 5 or more. * Project management experience a plus.

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