Paid Marketing Specialist

The next name in digital marketing. Specializing in SEO, SEM, web development, software development, web design, content marketing and social media. We leverage these strategies to produce and market strong brands that perform well in a variety of digital/internet channels.

The Paid Marketing Specialist (PPC Specialist) is an entry level position that will assist in the development and execution of Launch That’s company-wide strategies to support business goals and objectives while supporting the company’s mission, vision and values through all that he/she does on a daily basis. The position requires a dedication to carrying out the principles and standards of the company. **COMPANY VALUES – Expectations** Firm dedication to the company values (I Am EPIC – Integrity, Agility, Excellence, Passion, Innovation, Community) Willingness to embrace change Physical attendance at Team meetings as required

- Ensure traffic is initiated in a timely manner across all ad platforms for all projects - Ensure traffic and lead pace/volume meet daily goals and daily budget limits, while staying within call center constraints. - Manage campaign, ad group, keyword, advertisement pricing throughout the day for all ad platforms throughout all projects Pause/fix poor performers - Maximize high performers - Optimize pricing, click-thru rates, positions - Adjust for daily fluctuations - Detect anomalies within our websites, ad platforms, traffic performance, and lead management system to guarantee wise spending - Setup and A/B test advertisements and landing pages - Create dynamic advertisements and landing pages to optimize relevance and confluence. - Generate daily, weekly, monthly spend and performance reports for all ad platforms across all projects. - Generate weekly all-time spend reports - Generate offline conversion reports and upload to AdWords - Analyze performance: traffic, leads, and conversions to optimize every aspect of the cycle - Continuously build campaigns, ad groups, keywords, advertisement ad copy/images/linking, landing page variations - for new and existing projects and confirming their accuracy. - Create and execute (search network, display network, re-targeting, YouTube ads, social media ads, mobile ads, etc.) - Manage daily optimization for each paid search channel, ensuring optimal volume within acceptable cost/profit targets **Additional Responsibilities:** - Develop and optimize ad tests to isolate key converting messages, efficiently guiding cross-functional teams (creative, legal, tech) to project completion - Develop and optimize landing pages and conversion funnel tests using A/B and multivariate testing methodologies to improve conversion rates, efficiently guiding cross-functional teams to project completion - Keep up with the latest news/changes in SEM - Monitor trends on best practices and techniques to ensure market efficiency and identify new opportunities - Provide ongoing data analysis on paid search metrics (conversions cost per lead, CPA, profitability, etc.) - Collaborate and share knowledge across verticals to increase productivity of all projects - Ability to communicate and work in an instant-message environment - Ability to self-manage, drive initiatives and execute tasks to completion - Talent for prioritizing - Willingness to embrace change

- Bachelor’s degree in Marketing, Business or related field - Strong analytical and organizational skills and detail oriented - Ability to make your own creative and front end design/code work a plus - Proficient with PPC tools (e.g. Google AdWords Editor, Bing Ads Editor, etc. - High-Intermediate to Advanced Excel skills; proficient with other MS Office products - Proficient in Excel-based and PowerPoint-based reporting; proven ability with data visualization to make information more easily understood