Paid Search Specialist

Volusion is a fully hosted, all-in-one shopping cart software trusted by over 40,000 merchants. The platform, designed for small and medium business owners, includes everything you need to succeed.

The Paid Search Specialist will be responsible for the daily overall management and success of client paid search campaigns. You will execute keyword research, campaign strategy & set-up, management, data analysis, reporting and ongoing campaign optimization. You will communicate with clients and report on success metrics. You will be expected to “own” the paid search projects.

* Communicate and implement paid search strategies for our clients * Perform client kick-off calls to learn and understand client’s needs and goals pertaining to paid search, particularly measurable objectives * Conduct keyword research, PPC and Shopping Feed budget forecasting, recommend keyword selection for campaigns, and write PPC ad copy * Set up PPC and Shopping Feed campaigns on Google and Bing * Execute proper bidding strategies on cost-per-click engines to increase high-quality traffic and improve conversion rates; Allocate ad spend wisely across cost-per-click engines to maximize ROI * Monitor, manage and analyze multiple client campaigns to provide campaign optimization recommendations * Review/provide analysis on PPC landing pages and product pages * Extract campaign data and generate client reports * Maintain a PPC and Shopping Feed knowledge base through constant self-education * Provide clients with friendly, proactive and world-class campaign management service

* Experience managing successful PPC campaigns on Google and Bing * Experience with Google Analytics is a plus * 2+ years of experience in the online marketing industry * Strong analytical and problem solving skills * Excellent written and verbal communication skills * Excellent time-management and organizational skills * Ability to quickly learn new technology platforms * Ability to work well with others in a team * Self-motivated and ability to multi-task * BA/BS in Business, Marketing, Economics, English or other related degrees