Content Marketing Data Analyst

InfoScout

(San Francisco, California)
Full Time
Job Posting Details
About InfoScout
In just a few short years, InfoScout has grown into America's largest purchase panel, helping brands and retailers grow via next generation consumer insights. Through our portfolio of proprietary mobile apps that incentivize a representative sample of Americans to take pictures of their receipts, we capture nearly 1 out of every 500 shopping trips made across the country. These shoppers also complete in-the-moment surveys to more fully explain the ‘why behind the buy.
Summary
This is a unique, high-visibility position, working closely with the marketing and services leads, as well as the CEO. Your work will have potential to gain national press coverage and be a key component of InfoScout’s lead generation strategy.
Responsibilities
* Leverage InfoScout’s proprietary consumer panel and resulting data to execute and deliver analytic insights and recommendations * Leverage our data to excite our industry, customers, and prospects with our capabilities and insights * Discover and explore interesting facts about consumer behaviors for presentation in industry forums, articles, whitepapers and blog posts * Deliver ad hoc/seasonal and regular insights (weekly, monthly, quarterly) that will drive messaging for marketing collateral and the InfoScout blog * Collaborate with Marketing to create accompanying deliverables (reports, guides, case studies, etc.) * Manage marketing insights deliverables from the Services team and act as liaison between Services and Marketing * Assist Services team as needed to execute client deliverables
Ideal Candidate
**Key Skills Required:** * Proven analytic skills: conceptualizing, analyzing, deriving insights from data, and designing an execution plan to derive results from insights * Proven track record of delivering high-quality results in a timely manner * CPG and Retailer knowledge, including knowledge of consumer and category insights * Understanding of both syndicated and household panel data (Nielsen and/or IRI) **Experience Required:** * Bachelor’s or Master’s Degree (preferred) with 2+ years relevant experience * Desired CPG experience in Brand Marketing, Market Research, Category Management, and/or Shopper & Consumer Insights roles or experience as a service provider to these functions * In addition, relevant software industry, Nielsen or IRI experience (consulting, product, sales support and/or service delivery function), is ideal * Working knowledge of enterprise software applications and services designed for the retail and consumer goods industries is highly valued (e.g., Nielsen, IRI, Dunnhumby) * Experience as a power user of Microsoft Excel and Business Intelligence software such as Microstrategy, Tableau, QlikView, Spotfire or Business Objects * Extra points if you have experience with writing, blog management, social media, B2B marketing.

Questions

Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.