Market Research Analyst

Focus Pointe Global is your premier source for qualitative and quantitative marketing research data collection and focus group coordination.

The Marketing Research Analyst is responsible for the overall growth, quality, and engagement of the Focus Pointe Global proprietary panel. This is a newly-created position that provides the right candidate the opportunity to innovate, analyze, and collaborate within a dynamic team spanning multiple Company departments.

- Research and gather data to enusre panel growth for consumers and medical professionals - Measure and analyze strategy results for continuous evaluation and improvement of marketing programs - Devise and evaluate methods to ensure that the organization's panel members are kept engaged in the research process and actively participating in the data collection process - Monitor and ensure the most effective use of the panel with regard to data gathering and emailing practices. - Work with other teams focused on data gathering methods to identify and resolve system issues; identify areas of improvement. - Act as liason to communication and support panel-related needs across the organizations.Ensure rigorous compliance to industry standards, codes of conduct, and regulations with regard to Market, Opinion, and Social Research. - Ensure adherence to the processes in place for the secure handling of participant personal data as well as client-supplied participant lists. - Partner with Sales & Marketing to conduct surveys/polls on topics of interest to clients; analyze results and write compelling, data-driven reports, including charts and related visuals. - Stay abreast of industry trend and developments; competitive analysis. - Strategize alternative methods for revenue-generation by utilizing the panel. - Manage marketing research Communities.

- Two -three years of experience with panel management, direct marketing, and/or retention marketing with a research or media company. - Hands-on experience writing SQL statements for data extraction and/or reports. - Knowedge of MROC platforms - Proficiency with Microsoft programs; advanced knowledge of Excel. **Education:** - BA/BS degree - Open to all academic fields of study with a preference toward Marketing, Mathematics, Statistics or other technical discipline (i.e., Computer Science). **Abilities:** - Problem-solver - Organized, detail-oriented and have valid reasoning skills. - Strong writing and verbal communication skills. - Prepare data-driven reporting and analysis and turning raw data into meaningful stories. - Experience working collaboratively with teams; - Experience in communicating with non-technical associates to understand their business challenges.