Marketing Coordinator

Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price.

The Marketing Coordinator will be a skilled multi-tasker who will assist the marketing team in implementing programs that drive brand awareness, guest traffic, and sales. We need someone who is a skilled user of all the top social media channels Instagram, Snapchat, Facebook, Pinterest, etc. with 2-3 years of marketing experience (preferably with a restaurant/retail or top consumer brand) and project management experience working with various departments (and able to report to two managers and balance the needs of each).

• Coordinates regional and store-specific promotions and assists in the execution of new store opening programs by gathering market research data.
• Maintains and tracks pre-promotional activity, social media engagement activities and events to build excitement for new products/locations/local events.
• Communicates with agency and acts as liaison between them and our managers.
• Leads collateral production/fulfillment.
• Fields and responds to sponsorship and donation inquiries regarding support and sponsorships.
• Work with key contacts in various company departments to implement programs, track changes, and keep the team organized.

• Bachelor’s Degree in business or marketing related field with 2-3 years of marketing experience (preferably in the Restaurant/Retail industry). High School diploma with 4-6 years of related marketing experience will also be considered.
• Proven ability to meet deadlines.
• Social Media experience with Facebook, Instagram, Snapchat, Pinterest, etc., preferably in a business setting.
• Strong proficiency in Microsoft suite—Word, Excel, Power Point, Project based software like Microsoft Project.
• Highly organized with strong written and verbal communications and detail orientation.
• Courteous, “can do” personality who is a pro-active self-starter good at following up in a fast paced environment. You will work with a team of passionate professionals that seek to be the best every day!