Product Marketing Manager

Citizens Financial Group, Inc. is one of the oldest and largest financial services firms in the United States. Headquartered in Providence, Rhode Island, where its roots date back to 1828, Citizens offers retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions.

Use your business acumen, marketing expertise, and customer focus to create end-to-end marketing strategies including account acquisition, deposit gathering, customer retention, and demand generation for everyday deposit and wealth products. Reporting to the VP, Head of Everyday Banking Product Marketing, this position will work with key business line stakeholders, internal marketing channel partners, and agencies to develop and implement strategies via multiple channels.

Responsibilities * Work in a cross functional team to design and implement multi-channel marketing strategies to acquire new accounts, increase revenue, and retain existing accounts within Consumer or Business Banking * Use analytical skill to develop strategies for new and existing products balancing value proposition, revenue generation, customer experience, response rates, and return on marketing investment * Analyze and interpret backend performance of marketing programs and optimize marketing budget to deliver incremental volume while achieving NPV positive results * Leverage marketing budget to achieve demand generation goals while delivering campaigns on time, within or budget, while maintaining quality standards and adherence to legal and regulatory guidelines * Partner with marketing channel practice areas including direct, digital and retail channels to deliver and execute marketing strategies to achieve overall business objectives and revenue goals * Act as point of contact for key stakeholders including business line, marketing risk, legal and compliance and obtain approvals as necessary

* Minimum 3-5 years marketing experience in financial services with strong preference given to candidates with financial services experience with transacting, deposit, and lending products * Broad channel experience including direct, digital, print/media, branch merchandising, and non-traditional marketing * Strong analytical skills to obtain data, interpret results, and turn insights into actionable and measurable strategies * Experience with new product/program launches and re-launches including development of go-to-market launch plan * Demonstrated ability to effectively utilize and generate a return on a multi-million dollar marketing budget * Excellent interpersonal and communication skills to develop and nurture relationships, influence key stakeholders, and resolve conflicts independently to mutually agreeable solutions * Self-starter with strong attention to detail, high sense of urgency and ability to work on multiple projects under pressure and meet deadlines