Product Marketing Manager for Mortgage

Citizens Financial Group, Inc.

(Dedham, Massachusetts)
Full Time
Job Posting Details
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the oldest and largest financial services firms in the United States. Headquartered in Providence, Rhode Island, where its roots date back to 1828, Citizens offers retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions.
Responsibilities
Dynamic, results-driven professional needed to join our expanding marketing team. As the Head of Mortgage Product Marketing, you will be the strategic thought leader for developing marketing strategies for our Mortgage Line of Business. Use your strong business acumen, marketing expertise, and customer focus to create end-to-end marketing strategies, including account acquisition, customer retention and demand generation. Reporting to the Senior Vice President of Product & Retail Marketing, this position will work with key business line stakeholders, internal marketing channel partners and agencies to develop and implement strategies via multiple channels. The ideal candidate has experience working in corporate bank marketing or an agency environment in financial services, but exceptional candidates with other backgrounds will be considered. Excellent communication skills; the ability to interact and influence senior decision makers; experience with direct mail, digital, lead generation, and branch based marketing; and a demonstrated ability to manage multiple projects with attention to detail is critical. * Lead a cross functional team of marketing professionals to design and implement multi-channel marketing strategies aimed at acquiring new customers, deepening customer relationships and retaining customers * Use analytical skill to evaluate competing marketing strategies for new and existing products, balancing value proposition, revenue generation, customer experience, response rates and return on marketing investment * Influence senior executive stakeholders, as well as colleagues from the product team, marketing risk team and legal & compliance team to obtain buy-in for your marketing programs * Manage a multi-million dollar marketing budget to achieve demand generation goals, while delivering campaigns on time/on budget and while maintaining quality standards/adherence to legal and regulatory guidelines * Analyze and interpret backend performance of marketing programs to optimize tactics and deliver NPV positive results * Partner with marketing channel practice areas including direct channels, digital channels and retail channels to deliver and execute marketing strategies to achieve overall business objectives and revenue goals
Ideal Candidate
* Bachelor's degree required * 5+ years marketing experience – including strategy & analytics experiences as well as experience in mortgage marketing or mortgage product management * Proven success managing a budget/P&L * Strong analytical skills to obtain data, interpret results, and turn insights into actionable and measurable strategies * Excellent interpersonal and communication skills to develop and nurture relationships, influence key stakeholders, and resolve conflicts independently to mutually agreeable solutions * Track record of developing creative solutions and strategies to complex problems * Experience with new product/program launches and development of go-to-market launch plans * Ability to effectively utilize and generate returns on a multi-million dollar marketing budget * Self-starter with strong attention to detail, high sense of urgency and ability to work on multiple projects under pressure and meet deadlines

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