VP, Marketing

Chartbeat

(New York, New York)
Full Time
Job Posting Details
About Chartbeat
Chartbeat helps content creators to pique and keep their audience’s attention. It is most well known for the real-time analytics that help 80% of the top publishers in the US and ~50,000 media sites in over 60 countries around the world. Chartbeat works with content creators to align them around the right audience development goals and give them the data they need to adapt when it matters. Chartbeat proves the monetizable value of quality content over clickbait.
Summary
We hire smart people. Super smart people. The kind of people who are as eager to learn every single day as they are to teach every single day. With a firm commitment to diversity, we hire for unique approaches to problem solving and uncommon ways of thinking, regardless of that person’s race, color, ancestry, religion, sex, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. Because these kinds of people are the ones who build something new, something bold the world has never seen before. They are the people you’ll stay thirty minutes after work is done to talk with, just so that you can hear what they think about data. Or journalism. Or the multiverse. Or dogs. We have a team full of those people. Because when you gather a group of diverse, kind, thoughtful people like that -- like ours -- work isn’t work. It’s a challenge; it’s a thrill -- and it’s usually pretty fun.
Responsibilities
* Provide strategic leadership for brand architecture and positioning leveraging customer research and company’s historical experience. * Manage, mentor and grow a successful marketing organization that includes responsibility for brand strategy, customer acquisition, engagement/retention, social media, PR, customer research and business analytics. * Create and maintain a strong executive team presence and work collaboratively with other teams, including Product Management, Engineering, Sales, and Finance. * Innovate existing programs and develop new ones in a fast paced, rapidly evolving industry. * Manage a significant paid customer acquisition budget, including SEM, events and other programs online and offline. * Increase earned media and unpaid traffic with PR, social media and other programs. * Leverage ongoing customer research, segmentation and persona development to inform business decisions. * Work with a business analytics team that leverages data to improve business results. * Develop a more robust content strategy and increase our media team’s reach. * Work closely with the Sales team to develop and execute multi-channel programs * Build enablement tools and processes that bring operational efficiencies to the marketing team and broader organization. * Attract and retain a world class marketing talent * Represent marketing within Chartbeat and in the greater community
Ideal Candidate
* **Multi-Channel** - Exposed to and well-versed in all marketing channels with the ability to lead teams that work better together and combine for beautifully orchestrated marketing campaigns. * **Hacker, Coder...Technical Marketer** - Whatever you want to call it! You understand the technical landscape and its challenges. * **Design-Focused** - You are suited to tell Chartbeat’s story in a way that resonates with the masses. Beautiful design is a differentiating factor in today’s ecosystem as it decides what gets clicked, consumed, shared and loved when it comes to content and campaigns. * **Lifecycle Marketer** - You know how to acquire customers, engage them, and retain them. * **Data-Driven** - You stress measurement and analytics as a primary reason behind success. You understand budgets, forecast reports, and operating plans — all of which are critical in growing a company. * **Detail-Driven** - You are type A, obsessive, or maybe just highly caffeinated. You understand the importance of rigor and discipline in marketing. You stress process, tracking, and data. * **Revenue Focused** - You understand that every marketing function should ultimately increase revenue. No exceptions. * **A Visionary** - You have that ability to see two steps ahead — in hiring, resources, campaigns, market shifts, etc. You are able to rally the troops and forge into the unknown! You are always planning your next big move! * **Empowering** - You empower the team to be their best selves. The machine should be able to operate almost entirely without you — that is when you see marketing perform at its best. Bold moves, calculated risks, big ideas and happy teams.

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