Marketing Systems Lead

Yodle is a leader in local online marketing and has been ranked on Forbes’ list of America's Most Promising Companies for the last four years. Yodle helps local businesses find and keep their customers in the simplest, most profitable ways imaginable.

The Customer Information & Acquisition group provides operational support to a diverse range of internal business customers. As part of this team, you will deliver by optimizing the tools, processes and analytics of all levels of the sales and marketing organization. The successful candidate will stakeholders across the company to develop, maintain and execute world-class Marketing Technology solutions to support Yodle sales and marketing efforts.

* Be the subject-matter expert for the portfolio of applications in the Marketing Technology space, including Marketing Automation and Enterprise Marketing Database. * Develop and execute quality control and governance procedures for Marketing Automation programs * Develop insight from lead performance and campaign management utilizing Marketo, Salesforce and internal tools * Develop reporting using business intelligence software (Tableau) and Microsoft Excel * Communicate effectively with other departments to convey schedules, priorities, and project related information. * Work with business partners to gather and analyze business and systems requirements * Liaison with vendors, downstream technical development teams and business users * Develop testing and quality programs, document results, and create testing sign-off documentation * Be able to consistently manage their own tasks and workload, and proactively report status **Consults with** * Customer Information & Acquisition * Acquisition Marketing * Sales Analytics * Sales Management * Operations & Engineering

* Bachelor’s degree in Business, Marketing or Information Systems required * Five years of progressive experience in digital marketing or business systems required * Two years or more experience with Marketing Automation software, including Marketo * Demonstrated mastery of Marketo including expertise with advanced techniques * Demonstrated mastery with digital marketing campaign execution and online advertising solutions required * Ability to manage multiple priorities and to succeed in a dynamic, real-time environment * Excellent verbal and written communication skills * Ability to work with teams members at all organization levels * Familiarity with multiple marketing automation solutions required e.g. Marketo, Eloqua, Pardot. * Familiarity with digital marketing terminology and industry standards required * Familiarity with business intelligence software (Tableau, etc) preferred * Familiarity with sales, sales operations or customer service in a call-center environment preferred