Digital Marketing Analytics Manager

At Anthem, Inc., we believe that our health connects us all. So we focus on being a valued health partner and delivering quality products and services that give members access to the care they need. With more than 67 million people served by our affiliated companies including approximately 37 million enrolled in our family of health plans, we can make a real difference to meet the needs of our diverse customers.

The position requires extensive experience in digital analytics, relationship and consensus-building skills, and proven ability to think strategically in the complex and evolving healthcare environment.

• Develops digital analytics best practices, customer data analysis methods and campaign optimization plans.
• Produces solution design; Creates tech and tag designs, Manages TMS -Tag management system and manages tags independently
• Validates post production data and runs Q/A
• Analyzes business problems for routine or specialized decision making; Runs complex queries, synthesizes analyses, and is responsible for the preparation of standard and ad hoc reports
• Works with IT Scrum Team/Analytics architect on tagging implementation, codes and variables; Analyzes current data and drives stakeholders education sessions within Digital Solutions and IT on customer centric insights and trends for increased optimization
• Designs and develops a KPI framework that aligns to business goals and maximizes technology platforms to leverage key customer data.
• Responsible for transforming data into actionable insights for Digital Solutions and IT.
• Responsible for establishing and managing the communication strategy that will enable transparency of metrics across the organization to key business partners.
• Driving the digital analytics strategy for manipulation and transformation of data into actionable models/metrics through advanced analytics
• Defines and drives appropriate governance for analytics with clear standards around data usage, analytic approaches and decision-making

• Expertise in solution design, tag implementation, tool integration, testing and optimization, reporting design and analysis for Adobe Analytics, Google Analytics and other web analytics tools.
• Experience in digital voice of the customer analytics

• Highly effective in a large virtual cross functional team aligning to multiple business partners and IT partners.

• Expertise in solution design, tag implementation, tool integration, testing and optimization, reporting design and analysis for Adobe Analytics, Google Analytics and other web analytics tools.

• Experience in digital voice of the customer analytics
• Highly effective in a large virtual cross functional team aligning to multiple business partners and IT partners

Requires a BA/BS degree in math, statistics, or other specialized research function requiring the design and use of statistical modeling techniques; 7 years of experience; or any combination of education and experience, which would provide an equivalent background. MA/MS/MBA preferred.