Senior Field Marketing Manager, Amazon Payments

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as a world-class e-commerce platform.

Amazon Payments provides consumers and merchants the simple and trusted way to pay and get paid online through multiple access channels. Amazon Payments allows more than 250 Million Amazon buyers to login, pay and get items shipped to their preferred destinations on a merchant’s website securely using their payment and address information that is stored on Amazon.com. Login and Pay with Amazon is a service that makes it easy for millions of buyers, who have established a relationship and stored their shopping details with Amazon, connect and transact with merchants, on external merchant sites and applications. Login and Pay with Amazon helps merchants quickly turn visitors into high-value customers, lower acquisition costs, improve conversion rates, and rapidly boost sales revenue. Login and Pay with Amazon is now offered in countries in North America, Europe, and Asia, and continues to grow. Our goal is to become the method that every customer chooses to pay a merchant, worldwide. Amazon is bringing together its unrivaled customer data, world-class personalization technologies and unique positioning within the ecommerce value chain to enable other retailers, partners and enablers to create a unique commerce and purchase experience that benefits buyers and merchants globally. With a relentless obsession for our customers – both merchants and buyers – we are growing rapidly and offer a unique opportunity to join a small, high-visibility organization that has the potential to contribute to a sizeable part of Amazon’s overall growth. We’re looking for a marketing rock-star to join our team—someone who will drive awareness and engagement among sellers and merchants. This person thoroughly understands the mechanics of business-to-business marketing and has successfully built and maintained a well-oiled, lead generation machine. He/She will be responsible for demand generation and sales enablement — particularly presenting Amazon Payments as an important service that will help online merchants grow their business.

**Primary Responsibilities** **The Sr. Marketing Manager is responsible for building and managing marketing programs that generate awareness and engagement for Amazon Payments among merchants/sellers.** **Scope includes:** * Build and execute an effective marketing plan to drive awareness, adoption, and usage of Amazon Payments among merchants/sellers. * Create innovative marketing programs, campaigns and promotions across various channels, such as email marketing, events, online advertising, webinars, social media, SEM, co-marketing with partners, etc. * Develop targeted messages based on the key value propositions and use cases. * Partner with sales management to identify needs and execute lead generation programs. * Work closely with account service teams, sales/business development, PR, product management, evangelists, and other marketing and product managers to achieve goals. * Create marketing collateral to support your campaigns including online, print and video media; manage internal & external agencies and creative partners as needed. * Use compelling and comprehensive data to measure performance of programs and drive innovation. * Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement. * Influence and evangelize with senior leadership across Amazon Seller Services and various Payments-related products and programs across Amazon. * Work with the product managers to define necessary product/service improvements and new areas for innovation. **Additional Responsibilities** * Assist in defining our messaging, positioning and brand image of Amazon Payments. * Work with local geography marketing teams to develop and localize marketing strategies, leverage both internal and external resources for best practice. * Organize, assist and implement marketing events, including exhibitions, seminars, trade shows, etc. * Conduct primary and secondary market research and advise stakeholders on sales and marketing strategies. * Produce quarterly reports on market trends, competitor actions, and industry landscape. **Key Capabilities:** * Deep knowledge of business-to-business marketing methods, tools and strategies; ability to plan, develop and execute complex multi-platform campaigns that drive leads. * Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs. * Strengths in problem solving and issue-resolution, ability to work effectively in a deadline-driven work environment, attention to detail, and ability to multitask. * Outstanding skills at initiating, managing and growing strategic relationships with third parties, vendors and internal stakeholders. * Experience working with Marketo and Salesforce.com or comparable marketing and salesforce automation platforms. * Team-oriented, with the ability to work with and influence others in remote organizations.

**EXPERIENCE** * Independent and flexible with solid communications skills, the successful candidate will have a strong customer focus and extensive experience in online lead generation. The candidate must have demonstrated sound business judgment and able to think strategically about a quickly growing business while at the same time have the analytical ability and intelligence to dive into the tactical details. The candidate will ideally have experience with a rapidly growing a business. Note: This is an individual contributor role, but one with significant responsibility and room for growth. **Qualifications** **Basic Qualifications:** * BA/BS * Record of progressive experience and responsibility * Minimum of 8 years business-to-business marketing experience, preferably in online or high-tech company * Demonstrated ability to build & execute demand generation and customer engagement programs that significantly contribute to revenue. **Preferred Qualifications:** * MBA, Masters Degree * Experience managing SEM / SEO, email campaigns, and website A/B testing to drive conversions * An analytical approach to marketing; metrics/ROI focused. * Clear understanding of how to build and deliver integrated marketing campaigns. * Although not a technician, the candidate will be able to appreciate and understand the technical issues surrounding Amazon Payments products and technologies. * Expertise in website analytics (Omniture), marketing automation (Marketo), and salesforce automation (Salesforce.com). * Proficient with MS Excel. SQL knowledge is a plus. * Have first class presentation, communication, planning, and leadership skills. * Be a natural team player and have a desire to work with others for broader success. * Operate successfully in a rapidly changing, ambiguous and undefined environment. * Has relentlessly high standards. * Thinks big and has conviction. * Has the innate ability to inspire passion in others. * Experience in a dynamic start-up or high growth environment. * Self-sufficient, self-motivated. Takes initiative! * A DOER! Hands-on, yet is strategic. * 100% reliable.