Our CompanyAgilOne Consumers need a delete button for their data. Excerpt from Omer's book, Predictive Marketing: Chapter 17: Privacy and the Difference Between Delightful and Invasive In general, consumers are willing to share preference information in exchange for apparent benefits, such as convenience, from using personalized products and services. When it comes to personalization, there are different types of customer information that can be used and consumers may feel different about one type of information over the other.
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