Marketing Operations Manager

3M

(London, Ontario)
Full Time
Job Posting Details
About 3M
3M is science applied to life. At 3M, we are in your cell phone. We are in your car. We are at your doctor’s office. You are never more than 10 feet from a 3M product. 3M helps make it possible for many other companies to do what they do.
Summary
3M is seeking a Marketing Operations Manager for the Traffic Safety and Security Division located in London, Ontario.The Traffic Safety and Security Division (TSSD) within 3M is a global leader in road safety products including reflective sign sheeting and vehicle tape markings, reflective license plate materials, automated license plate reader and tolling technologies, as well as public security technologies such as secure document readers and biometric identification systems. Focused on key government and commercial markets including Law Enforcement, Transportation and Border Control, our mission is to lead the advancement of Travel Safety and Identification Security of every life in Canada, every day.
Responsibilities
- Leading and coordinating the Marketing team efforts across a wide diversity of business portfolios to build and execute the Strategic, Marketing and Operational Plans. - Working closely with the TSSD Sales and Technical Service teams, Marketers, Government Markets group, Global Business teams and Customers to drive the development and execution of specific strategies and programs that continue to elevate 3M’s market leadership and competitiveness in our core / heartland Traffic Safety markets. - Overseeing the digital / social media development plans for TSSD, including the use of Customer Journey Mapping for effective migration to a new web-based platform, amplified use of such tools for customer lead generation, etc. - Developing and executing marketing strategies to integrate and leverage the capabilities across the combined portfolios for accelerated growth in new market segments such as Law Enforcement and Commercial Value Added Resellers. - Direct Marketing responsibility for a portion of the overall TSSD product portfolio. - Oversee day-to-day head office operational activities for TSSD ensuring issues are resolved in a timely manner (e.g. inventory levels, quote processes, sample management, pricing, etc).
Ideal Candidate
**Required Qualifications:** - University degree in business or marketing - Demonstrated successful experience in leading a diverse marketing team in a complex business environment - Understanding and/or experience in a Software and Services related business - Understanding and/or experience in a Business-to-Government marketing environment **The successful candidate will have superior skills to:** - Drive continued Marketing Excellence and also further enhance the Marketing Competencies of the TSSD Marketing team - Acquire and translate customer insights into innovative and competitive strategies to grow market share in all business segments - Engage and influence a national sales team to execute the marketing strategy at the territory level - Identify and develop new opportunities to expand the product and service portfolio that are aligned to the strategic direction for the business - Build relationships and credibility with key customers and industry stakeholders **The successful candidate will possess the following desired attributes:** - Strong leadership and communication ability - English/ French bilingual would be a highly valued asset

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