Corporate Brand Marketing Manager

2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

The Corporate Brand Marketing Manager will work with a team to plan, develop and execute marketing programs for 2U corporate brand.

* Working closely with the VP of PR and Brand and the corporate brand team to develop, lead and support a range of marketing programs, assets and plans to grow the 2U corporate brand awareness, value and credibility with a range of stakeholders, including employees, potential employees, university partners, thought leaders, students/potential students, and the general consumer population. * Management of corporate web site, 2U.com, as well as brand oversight of associated web assets. * Content strategy and implementation, with emphasis on digital content. * Special projects to support 2U brand events, intellectual property, content, communications and PR efforts, etc. * Development of strategies and processes designed to drive efficiency and ensure 2U brand efforts and projects fulfill ROI and other targets, and are completed on time and on budget. * Development and implementation of monitoring and measurement strategies designed to capture, analyze and communicate performance and success metrics of brand efforts, programs and projects. * Acting as a brand leader and ambassador to internal and external stakeholders. * Working on other projects as needed to support the Brand Marketing Team.

* Bachelor's degree required, major in marketing/branding preferred. * Minimum 4-7 years consumer marketing experience. * Higher education/education technology experience a plus. * A self-starter, proactive mindset with strong skills and experience in project management, including creative and digital projects. * Ability to work with a range of stakeholders, including designers, copywriters, UX experts, and project managers, as well as executives and thought leaders. * Creative, strategic, big picture thinker combined with the ability to execute tactically is ideal. * Must be highly organized and have great attention to detail. * Solid verbal, written, and interpersonal communication skills. * Positive attitude, intellectually curious, and passionate about branding, marketing and communications as well as the company mission in higher education. * Must be able to prioritize and handle multiple assignments simultaneously. * Must be able to thrive in a fast-paced environment of constant growth and change.