Senior Coordinator, In-Store Marketing and Promotions

Gap

(San Francisco, California)
Full Time
Job Posting Details
About Gap
Doris and Don Fisher opened the first Gap store in 1969. The reason was simple. Don couldn’t find a pair of jeans that fit. They never expected to transform retail. But they did. Guided by humility, compassion and a strong desire to win, the Fishers grew their company thoughtfully. Customers responded.
Summary
As part of the Marketing Retail Team, the Sr. Coordinator of In-store Marketing and Promotions will be responsible for the development of all in-store marketing events for Old Navy stores in North America. In partnership with the Sr. Manager, the Sr. Coordinator will be responsible for working cross-functionally to create and execute traffic and sales driving promotional events. The successful candidate is someone who thrives in a fast-paced environment, has the ability to work autonomously when needed, and has excellent organizational skills.
Responsibilities
* Own all in-store activation events (e.g. partnerships and sweepstakes), and traffic driving promotions from start to finish including; strategic development and leadership alignment, writing and delivering creative briefs. * Partner cross functionally (Merchandising, Creative & Copy teams, Pricing, Print Production) to ensure flawless execution of marketing events including giveaways and partnerships. * Be the primary point of contact for outside vendors and partners. Build relationships that are able enhance and improve Old Navy’s position with outside brands or agencies. * In partnership with the product test team, own all in-store product tests by briefing and delivering in-store signage to support the test. * Track results, hindsight findings and provide recommendations in order to inform events or promotions in the future. * Develop inspirational briefs that are also able to deliver on the overall strategy. * Thoughtfully provide strategic and creative feedback to ensure projects are delivering on business objectives. * Write detailed and informative store communication documents to ensure store associates are clear on the intent and strategy for the event, and are able to flawlessly execute. * Code creation for promotions or events requiring scannable codes. * Partner with social, online, and PR team to ensure clear messaging across all vehicles. * Take on additional responsibilities within the Retail Team as needed.
Ideal Candidate
**Specific Knowledge and Skills:** * Must have clear and concise communication skills, and have experience writing clear and inspiring creative briefs. * Keen understanding of marketing concepts and development. * Flexibility and ability to work under pressure and react quickly to change. * Excellent project management skills- ability to juggle small and large projects across multiple seasons. * Ability to build strong partnerships with the immediate team as well as cross-functional & external agency partners. * Ability to work autonomously and with ambiguity. * Always thinking ahead, anticipating potential roadblocks. * Desire to monitor trends apparel retail category, write hindsight’s and competitive recaps. * Enjoys the creative process, and likes to think outside of the box. **Experience:** * 3-4 years Marketing experience either in house or agency experience – retail experience a plus Excel, Word, Outlook, Power Point * Ability to work effectively with all levels of the organization * Excellent verbal and written communication skills

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