Email Product Manager

Gannett is a leading media and marketing company with unparalleled local-to-national reach, successfully connecting consumers, communities and businesses. With the iconic USA TODAY, 109 strong local media organizations in 34 states and Guam, more than 150 local news brands online in the U.K., and ReachLocal, a digital marketing company, we provide rich content through hundreds of outstanding affiliated digital, mobile and print products.

Are you passionate about building platforms and products that inform, entertain, and connect people to their communities? Do you have an affinity toward email and its potential to delight consumers and connect them to their world? Gannett based in McLean, VA is seeking an Email Platform Manager to own the ongoing technology and product roadmap of Gannett's email platforms. Gannett’s email programs touch millions of people every day, keeping them informed and engaged through daily newsletters, real-time alerts, retention campaigns and consumer marketing. The Platform Manager serves as the primary product and platform champion working across Gannett businesses, including USA TODAY and all local newspapers.

* Drive the B2C and B2B product development lifecycle in collaboration with product management, development, and architecture teams by gathering and defining overall email product strategy and by working closely with stakeholders and project teams. * Lead as the primary stakeholder and strategist of email platforms and work closely with product managers to incorporate into roadmaps and execute. * Establish a product vision and develop tactics that leverage email as a means of personalizing the user experience and better engaging the millions of people that use Gannett Digital products every day. * Manage feature requirements, collaborating with cross functional teams to connect business goals with the design & development process * Identify new B2C and B2B email monetization opportunities and work with stakeholders, vendors, and partners to implement enhancements that result in increased revenue * Act as one of the primary points of contact with the 3rd party email service provider vendors & primary stakeholders. This includes working with business teams to manage forecasts, working with stakeholders to establish ongoing requirements or technology teams in case of break/fix issues. * Work closely with Business Development to ensure Gannett has the relationships and tools it needs to execute the email strategy. * Works closely with the Sr. Manager of Campaign Management in the scheduling and execution of new capabilities. * Coordinates email contact strategies across channels as part of a comprehensive CRM strategy. * Provides global reporting requirements and coordinates user requirements for data sharing with the reporting team * Serve as the primary point of contact, champion and product resource for B2C with partners and all appropriate Gannett businesses, including USA TODAY and local newspapers. * Lead meetings and corporate Email Product Council that sets policies and best practices for all email programs throughout the organization, and act as a liaison as needed with the Legal division to preserve deliverability and reputation of newsletter programs. * Lead as the principle stakeholder of e-mail platforms while setting internal and external strategy to meet audience and revenue goals. * Develop information system to educate local markets on best practices for successful revenue-generating email delivery and programs. * Optimize the success of Gannett’s e-mail strategy by analyzing customer feedback, web analytics, customer surveys and field suggestions. Own the multivariate and A/B testing process capturing quantitative measurement. * When adding new features, manage feature requirements. Collaborate with product development, connecting business requirements with the design process. Communicate requirements with project management and architecture to make decisions about product tradeoffs to ensure speed to market or other key objectives. * Manage relationships with vendors, partners or joint ventures related to product improvements. Serve as the key point of contact for discussions with partners about business requirements, priority setting or enhancement requests related to assigned products. And work with internal teams to best integrate newsletters early in all project planning as needed.

* 2-4 years digital media product management and/or strategy experience preferably in news, entertainment or local information product categories * 2-3 years’ experience managing email product strategy with demonstrated expertise in enterprise email platforms, technology, deliverability, re-engagement campaigns, email marketing metrics, and A/B testing * ExactTarget experience is preferred * Bachelor’s degree in marketing, communications, journalism, computer science or related field. MBA a plus. * Experience creating and managing product roadmaps, executing strategic initiatives, and managing cross functional matrixed teams * Comfortable working in a fast-paced entrepreneurial environment with ambiguity and change * Demonstrated ability to manage, monitor, and interact with multiple internal client teams and external vendors * Strong interpersonal skills and ability to work well in a team environment * Exceptional, proactive communication and presentation skills * Ability to manage forecasts & work collaboratively with business teams * Working knowledge of common Internet programming languages, such as HTML, CSS, and JavaScript preferred * Proficient in newsletter and ad-mail platforms best practices and processes. * Experienced managing e-mail lists and actively growing lists for future development. * Highly conversant in Digital media, such as understanding best practices for websites and content delivery. * Must be fluent in all standard MS Office applications, such as Word, Outlook, Excel, PowerPoint, etc. * Some travel may be required