User Acquisition Lead

Clara is a new kind of lender that harnesses the efficiency of technology and the power of data in entirely new ways. By streamlining and customizing the lending process, we strive to give everyone greater confidence over the outcome.

Our User Acquisition Manager will help us build our first advertising campaigns across a variety of channels. To launch this, we need an experienced data-driven leader to oversee the planning, execution, and analysis of all online and offline advertising.

* Develop advertising strategies to efficiently target borrowers and realtors * Directly manage paid search, paid social (primarily Facebook), display, retargeting, and direct mail campaigns * Work with designers to produce differentiated and compelling ads * Regularly A/B test creative and landing pages * Analyze campaign results to improve future campaigns * Develop attribution and ROI models to assess audience quality by channel

* 4-7 years marketing experience; real estate, and/or mortgage preferred * Directly managed paid search campaigns in high growth verticals. Though not required, candidates will likely have worked with 3rd party bid management platforms * Extensive experience with Facebook ads * Methodically tested new channels * Delivered massive ROI improvements through iterative A/B testing * Successfully executed numerous direct mail campaigns * Received excellent marks as a manager of a small team * Outstanding analytical capabilities and mastery of Microsoft Excel * Excellent written and verbal communication skills, capable of presenting to c-suite executives