Search Engine Marketing Account Manager

At CarGurus, we are all about making the online car shopping experience more transparent. We give you the data and information you need to make smart, empowered car shopping decisions.

The responsibility of the Search Engine Marketing Account Manager is to onboard and teach new customers how to interact with their SEM product offering from CarGurus, establish weekly/monthly checkpoints with their customers to review performance, ensure they are getting the type of service they expected at sign-up, and emerge as a valuable, consultative resource for any/all questions associated with the platform. Additionally, a sales-forward attitude, a high level of professionalism, assertiveness, and persuasion are required to communicate well with our SEM customer base.

* General account management of assigned CarGurus SEM customers. * Analyzing a dealer’s performance and consulting on changes the dealer might want to consider to improve the traffic being generated by our SEM platform * Become a subject matter expert on all CarGurus products * Complete “on-boarding” of new SEM users to develop a relationship with the dealer’s digital marketing teams * Proactively consult with dealerships to solve issues and address challenges * Escalate issues to cross-functional departments (product management, operations) when necessary * Educate dealers on how to maximize the value of the CarGurus platform by leveraging tools, reports, and best practices * Strong analytical skills to solve complex, interdepartmental/inter-operational issues * Establish strong relationships with internal sales partners on the SEM and Dealer Relations teams to ensure a positive customer experience * Effectively upsell clients who could spend more than initial budgets to improve results

* 2+ years experience managing an SEM platform implementation for paying customers * Automotive industry experience is a plus * Experience with technology tools, specifically Salesforce, is a plus * Track record of successful account management and consultative relationship development * Strong sense of customer service with an ability to focus the customer on performance * Bachelor’s degree required