Senior Marketing Manager

Airbnb

(Miami, Florida)
Full Time Travel Required
Job Posting Details
About Airbnb

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet.

Summary

The Senior Marketing Manager, LATAM will lead and nurture a small but mighty team of marketers in the region, manage agency partners and work collaboratively across internal cross-functional teams including regional business leadership, PR/Comms, media, product marketing, customer experience, financial planning & analytics, among others, to deliver creatively excellent, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.

Responsibilities
  • Develop business and brand strategies and resulting plans that communicate a compelling value proposition for current and prospective users in collaboration with marketing leadership, regional business partners and marketing managers/associates
  • Provide exceptional team leadership with a focus on clarity of vision and direction, well-defined roles & responsibilities, employee engagement, mentoring, development and retention
  • Manage creative and other agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plans
  • Ensure all marketing activities feel local and personal while adhering to global brand standards and voice; articulate market nuances for teams less familiar with the region
Ideal Candidate
  • Solid experience (12+ years) executing traditional, digital, SEM, experiential, partnership, sponsorship, and social marketing communications in Latin America, particularly in Mexico and Brazil
  • Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results
  • Experience managing LatAm agencies and large, multi-national teams internally with operational excellence
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
  • Willingness to regularly travel internationally
  • Record of success in leading teams, measurement of ROI, and accountability for results
  • Ability to thrive in a fast-paced startup environment
  • Outstanding communication and presentation skills; able to articulate a vision, strategy, idea and decisions clearly and succinctly
  • The ability to work at both strategic and tactical levels
  • Fluency in English and Spanish required (written and verbal), Portuguese a plus
  • Appreciation for design and a passion for Airbnb

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Miami, Florida
Skills Desired
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  • Business Strategies
  • Employee Engagement
  • Forecasting
  • Leading Teams
  • Marketing
  • Mentoring
  • Search Engine Marketing (SEM)
  • Marketing Communications
  • Finance
  • Operational Excellence
  • Return On Investment (ROI)
  • Accounting
  • Brand Strategy

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