Senior Marketing Manager
Airbnb
(Miami, Florida)Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet.
The Senior Marketing Manager, LATAM will lead and nurture a small but mighty team of marketers in the region, manage agency partners and work collaboratively across internal cross-functional teams including regional business leadership, PR/Comms, media, product marketing, customer experience, financial planning & analytics, among others, to deliver creatively excellent, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.
- Develop business and brand strategies and resulting plans that communicate a compelling value proposition for current and prospective users in collaboration with marketing leadership, regional business partners and marketing managers/associates
- Provide exceptional team leadership with a focus on clarity of vision and direction, well-defined roles & responsibilities, employee engagement, mentoring, development and retention
- Manage creative and other agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plans
- Ensure all marketing activities feel local and personal while adhering to global brand standards and voice; articulate market nuances for teams less familiar with the region
- Solid experience (12+ years) executing traditional, digital, SEM, experiential, partnership, sponsorship, and social marketing communications in Latin America, particularly in Mexico and Brazil
- Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results
- Experience managing LatAm agencies and large, multi-national teams internally with operational excellence
- Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
- Willingness to regularly travel internationally
- Record of success in leading teams, measurement of ROI, and accountability for results
- Ability to thrive in a fast-paced startup environment
- Outstanding communication and presentation skills; able to articulate a vision, strategy, idea and decisions clearly and succinctly
- The ability to work at both strategic and tactical levels
- Fluency in English and Spanish required (written and verbal), Portuguese a plus
- Appreciation for design and a passion for Airbnb
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