Our Company

The tradition of television in Baton Rouge began on April 19, 1953, when WAFB signed on the air as the second television station in Louisiana. Over the following decades, Channel 9 created the number one news organization in south Louisiana, covering local, state, and regional news. Today, WAFB brings its viewers 25 hours of news programming each week. Presently, Louisiana's News Channel is the only network station in the market to air a complete rebroadcast of every locally produced newscast, plus a live weekend noon news product on our second cable station, News Channel 9. Our anchors, reporters, producers and photographers have won numerous awards from the Associated Press and the Louisiana Association of Broadcasters. A number of investigative reports by WAFB 9News on various topics have even resulted in changes in state law. While news and programming are our broadcast trademarks, WAFB is constantly being honored for its community service. Channel 9 donates over $1.25 million in public service air time each year. The list of station promotions to help local non-profit organizations is lengthy, with Our Lady of the Lake Children's Hospital; the St. Vincent de Paul Uniform Drive; Assess the Need; VolunteerUnited, the Baton Rouge Volunteer recognition program and the Salvation Army, to name just a few.