Marketing Analyst

Upside

(Washington, District of Columbia)
Full Time
Job Posting Details
About Upside
We are ambitious, well-funded, and plan to change a $1 trillion-dollar global industry. This is no ordinary startup. We’ve brought on some of the most passionate, intelligent, and seasoned founding team members on the planet. We are building a product that will innovate business travel, delivering the cost savings that companies demand and a new level of great incentives that business travelers deserve.
Summary
We are a team of no-nonsense risk-takers that thrive in our low structure, high expectations culture. We are positive, passionate, playful, and always pushing to be better. Our team is a hodgepodge of challenge seekers, travel gurus, startup junkies, and data-miners who see the big picture.
Responsibilities
* You will create and deliver accurate and timely ad hoc and routine reports to measure campaign efficiency and effectiveness and measure ROI of marketing activities. * You will conduct cross channel, cross media marketing analysis and provide action-oriented recommendations to the Marketing team. * You will monitor daily metrics to identify issues or red-flags early, and then work with appropriate groups to remedy the situation. * You will partner with the marketing team to ensure that campaign tracking is properly set-up for all on-line and off-line channels. * You will have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, to help enhance the consumer funnel. * You have experience with advanced visualization and in-memory Business Intelligence tools, preferably Tableau and Looker. * You have excellent problem solving, analytical, research and communication skills. * Predictive modeling techniques and programming languages are a plus.
Ideal Candidate
* You will play a critical role in helping the marketing team analyze each piece of the conversion funnel in order to optimize all pieces of the process to contribute to growth and campaign performance. * You have experience working with marketing analytics reporting including implementation, mining and interpreting data to help improve marketing outcomes and prove marketing campaign ROI. * You have experience with on-line and off-line marketing campaigns, monitoring and analyzing key metrics, providing insights about performance data, and highlighting how reporting data aligns with defined business goals and metrics. * You are a Google Analytics super star with strong Excel and Tableau skills. Working knowledge of SQL is a plus. * You have experience working with DMPs and DSPs and have the ability to report on multi-channel attribution models. * You have experience working in marketing at a small company and understand what working at a startup entails. * You have 5years of experience with complex marketing analytics, you’re looking to get in on the ground floor of a well-funded startup with a proven leadership team, and you have a passion for developing marketing reporting platforms.
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

Competitive salary + equity. Full health, vision, and dental coverage. 401K plan. Open paid time off. Impromptu Nerf gun battles.

Washington, District of Columbia
Skills Desired
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  • Analytical Ability
  • Google Analytics
  • Interpreting Data
  • Marketing
  • SQL
  • Tableau
  • Ad Hoc Reporting
  • Customer Experience
  • Business Intelligence Tools
  • Predictive Modeling
  • Key Metrics
  • Marketing Analytics
  • Performance Data
  • Marketing Campaigns

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