Director, Campaigns and Digital Strategies

SAG-AFTRA represents approximately 160,000 actors, announcers, broadcast journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers, voiceover artists and other media professionals. SAG-AFTRA members are the faces and voices that entertain and inform America and the world.

The Director, Campaigns and Digital Strategies provides oversight, leadership, and execution in the creation, distribution maintenance, evaluation and reporting of campaign and digital strategy initiatives throughout the Communications & Marketing Department. This role provides strategic direction and implementation related to the organization’s campaigns and digital strategies programs. The Director, Campaigns and Digital Strategies works seamlessly and collaboratively with department team members and leadership in the development and successful implementation of campaigns, as well as communications and marketing programs across the digital sphere.

* Works collaboratively and collegially with departmental teammates, campaign teams and inter-departmental teams as assigned. * Researches, drafts and implements digital communications plans for the organization. * Oversees design and content development for all digital platforms including, Facebook, Twitter, Instagram, Pheed, youtube.com, sagaftra.org, and other web and social media environments, as they are developed and assigned. * Manages and reviews third-party vendors who work alongside SAG-AFTRA during planning, messaging and creative exploration. * Develops and implements strategic messaging and tactics designed to mobilize supporters of SAG-AFTRA campaigns and initiatives, primarily but not exclusively through digital platforms. * Drafts communication materials, alerts, emails and templates, as assigned, with a focus on member mobilization. * Researches and implements digital strategy best practices designed to increase overall engagement. * Manages, tracks, and prepares reports on traditional and digital media performances, and prepare presentations and associated digital strategy materials. * Researches, reviews, refines and implements best practices for video, social media and website marketing, as well as application programs and techniques. * Superlative interpersonal skills: High degree of patience and tact, and must be able to cultivate respectful, strategic, and collaborative relationships with people from diverse backgrounds; both internally and externally. * Hold yourself and others accountable for a high level of performance and integrity. * Must be able to work in a challenging environment where constructive feedback from others is encouraged. * Have an understanding and awareness of worker rights impacting SAG-AFTRA members. * Must maintain regular and acceptable attendance at such level as is determined at SAG-AFTRA’s sole discretion. * Must be available and willing to work extended hours per day or per week, including weekends and holidays, as SAG-AFTRA determines is necessary to meet its business needs. * Must be available and willing to travel to such locations and with such frequency as SAG-AFTRA determines is necessary or desirable to meet its business needs.

* Experienced communications & marketing professional with management and supervisory experience. Exposure to the entertainment industry and ENG or film production experience. * Proficiency in business research, strategy and plan writing. (Must be familiar with media terminology, measurement and analysis) * Proficiency in Microsoft Office Suite including PowerPoint and Excel, Keynote or similar presentation software. Mind-mapping or zooming presentation software experience is a huge plus. * Excellent command of English. * Excellent command of written English. * Undergraduate degree in journalism or communications preferred. * Must be able to work collaboratively and effectively in a fast-paced environment under deadline pressures and in a collaborative and cross-functional environment. * Proficiency with PC and MAC applications such as Word, Excel and PowerPoint. * Knowledge and experience with Vocus highly preferred. * Bachelor’s degree in related field with a minimum of 5 years directly related experience in digital communications, public relations and web-based marketing, or equivalent combination of education and experience. * Previous supervisory/managerial experience.