Influencer Marketing Manager

RXBAR

(Chicago, Illinois)
Full Time
Job Posting Details
About RXBAR
RXBAR manufactures and distributes fruit and nut energy bars that are rich in protein. Made with eight or less ingredients, including egg whites and nuts, the bars come apple, blueberry, coconut cacao, and coffee cacao. RXBAR was founded in January 2013 and is based in Chicago, Illinois.
Summary
The Influencer Marketing Manager will help to continue and scale this legacy. You will passionately grow and manage our influencer community while maintaining authentic relationships. You will create and manage influencer programs and design engaging digital and/or social promotions. You will come up with creative and executable ways to keep our community engaged on and offline and bring in new influencers across multiple verticals. This dynamic position will report to the Director of Communications and partner with cross-functional teams.
Responsibilities
* Lead social influencer strategy and execution across multiple channels * Research and identify key influencers in designated verticals * Build strong relationships with social influencers through seeding programs and regular communication * Maintain a high level of authenticity and touch with influencers * Experiment with innovative ways to leverage influencers to achieve awareness, drive trial and build brand affinity * Create relevant, brand-worthy content to drive influencer engagement * Manage shipment of product samples to influencers * Ideate creative ways to engage influencers offline * Negotiate and execute paid influencer partnerships as relevant * Distill actionable insights from campaigns and measure coverage and the impact of influencer outreach work * Create and manage influencer collateral * Stay on top of competitor influencer programs, industry trends, the latest influencer and digital media advancements and relevant campaigns
Ideal Candidate
* Bachelors degree in Marketing, Communications, PR or related field * 2-7+ years PR/social media experience; experience with influencers is preferred * Entrepreneurial spirit and positive attitude * Experience identifying, recruiting and managing influencer programs * Ability to develop and execute creative campaign strategies and promotions that resonate with the target audience and are on brand * Strong written and verbal communication skills * Acute understanding of and passion for social media including key platforms (Instagram, Twitter, Facebook) * Ability to activate influencers across multiple verticals and platforms * Capacity to work independently and ability thrive in fast-paced environment * Ability to handle multiple campaigns simultaneously with excellent personal organizational skills and high attention to detail * Web research savvy and MS Office proficiency * Ability to lift packages of up to 35 lbs or higher
Compensation and Working Conditions
Benefits Benefits included
Reports to Director of Communications

Additional Notes on Compensation

Competitive salary, health insurance, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, RXBARs, RXBAR gear and invaluable experience growing a company.

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