SVP/Head Of Video

We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders.

Core Responsibilities:

• Drive programming for five key Meredith verticals: Active Lifestyles, Parents, Better Homes & Gardens, allrecipes, and Martha Stewart Living Omnimedia.
• Create best-in-class digital video that drives views, grows audience, and generates revenue opportunities.
• Oversee production for each vertical, including staff of 25 focused on production and social media, and all work-for-hire production companies.
• Frequent and deep collaboration with Sales, Marketing, and Branded Content leads to create compelling content for brand partners, including all sponsorship opportunities, custom solutions, integrations, etc.
• Work collaboratively with Chief Strategy Officer on all licensing, distribution, and partnership opportunities for digital, linear television, OTT, etc.
• Build a stable of millennial influencers with substantial social footprints who will become the faces of the Meredith digital brands; negotiate all talent and related production deals.
• Identify YouTube / Digital brands for potential acquisition; work with Chief Strategy Officer and Corporate Business Development teams to close deals.
• Optimize existing YouTube channels to create new revenue opportunities.
• Oversee multiple video production facilities in NYC, DesMoines, and Seattle; coordinate studio scheduling

Content Responsibilities Include:

• Increase volume and quality of video with an approach that contemplates premium, editorial, social, and branded video.
• Establish closer collaboration with brand editorial and social media teams to amplify content across all platforms, fostering a strategic content creation and distribution plan.
• Oversee original production to ensure budgets, timelines, brand specifications, and quality expectations are met.
• Harness a deep understanding of current digital trends and Millennial culture to inform creative and programming strategy.
• Instill and enforce a metrics-driven approach to content creation with regular reporting to executive team and production team.
• Build and grow partnerships that will allow Meredith to acquire/use relevant video content in key verticals
• Cultivate the Meredith Video Asset library to optimize monetization opportunities. Recruit, mentor, and retain top creative production talent.

Partnership Development Responsibilities Include:

• Work with publishers and in concert with corporate, 360, interactive and corporate marketing to develop video offering
• Work with Chief Strategy Officer and Chief Digital Officer to develop content partnership opportunities and extend existing relationships
• Work with Digital Sales and Corporate Sales to evolve the future video ad solution in such a way that Meredith is included in major ad buys and sponsorship opportunities in the online video space

Essential Job Functions

• 50% Core Responsibilities
• 25% Content Responsibilities
• 25% Partnership Development Responsibilities

Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

• Bachelor’s degree in Broadcast Journalism, Communications, or a related field or equivalent training and/or experience.

Experience:

• Minimum ten years video product and production or related experience.

Specific Knowledge, Skills and Abilities:

• Strong leadership skills with a team-centered orientation and a collaborative approach to problem solving.
• Excellent speaking and communication skills with the ability to influence constituencies across internal functions, brands, and partners.
• Demonstrable network of contacts in the world of video to accelerate hiring of internal talent and development of overall digital talent deals.
• Advanced tactical understanding of digital video distribution and audience trends (YouTube, Facebook, Snapchat, SVOD, OTT, MCNs, et al) Successful track record of creating content directly with brands and advertising agencies.
• Proven ability to attract, hire, develop and retain top talent.
• Ability to delegate responsibly and hold employees accountable for achieving performance goals and project deadlines.