SVP/Head Of Video

Meredith Corporation

(New York, New York)
Full Time
Job Posting Details
About Meredith Corporation
We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders.
Responsibilities
**Core Responsibilities:** * Drive programming for five key Meredith verticals: Active Lifestyles, Parents, Better Homes & Gardens, allrecipes, and Martha Stewart Living Omnimedia. * Create best-in-class digital video that drives views, grows audience, and generates revenue opportunities. * Oversee production for each vertical, including staff of 25 focused on production and social media, and all work-for-hire production companies. * Frequent and deep collaboration with Sales, Marketing, and Branded Content leads to create compelling content for brand partners, including all sponsorship opportunities, custom solutions, integrations, etc. * Work collaboratively with Chief Strategy Officer on all licensing, distribution, and partnership opportunities for digital, linear television, OTT, etc. * Build a stable of millennial influencers with substantial social footprints who will become the faces of the Meredith digital brands; negotiate all talent and related production deals. * Identify YouTube / Digital brands for potential acquisition; work with Chief Strategy Officer and Corporate Business Development teams to close deals. * Optimize existing YouTube channels to create new revenue opportunities. * Oversee multiple video production facilities in NYC, DesMoines, and Seattle; coordinate studio scheduling **Content Responsibilities Include:** * Increase volume and quality of video with an approach that contemplates premium, editorial, social, and branded video. * Establish closer collaboration with brand editorial and social media teams to amplify content across all platforms, fostering a strategic content creation and distribution plan. * Oversee original production to ensure budgets, timelines, brand specifications, and quality expectations are met. * Harness a deep understanding of current digital trends and Millennial culture to inform creative and programming strategy. * Instill and enforce a metrics-driven approach to content creation with regular reporting to executive team and production team. * Build and grow partnerships that will allow Meredith to acquire/use relevant video content in key verticals * Cultivate the Meredith Video Asset library to optimize monetization opportunities. Recruit, mentor, and retain top creative production talent. **Partnership Development Responsibilities Include:** * Work with publishers and in concert with corporate, 360, interactive and corporate marketing to develop video offering * Work with Chief Strategy Officer and Chief Digital Officer to develop content partnership opportunities and extend existing relationships * Work with Digital Sales and Corporate Sales to evolve the future video ad solution in such a way that Meredith is included in major ad buys and sponsorship opportunities in the online video space **Essential Job Functions** * 50% Core Responsibilities * 25% Content Responsibilities * 25% Partnership Development Responsibilities
Ideal Candidate
**Minimum Qualifications and Job Requirements** | All must be met to be considered. **Education:** * Bachelor’s degree in Broadcast Journalism, Communications, or a related field or equivalent training and/or experience. **Experience:** * Minimum ten years video product and production or related experience. **Specific Knowledge, Skills and Abilities:** * Strong leadership skills with a team-centered orientation and a collaborative approach to problem solving. * Excellent speaking and communication skills with the ability to influence constituencies across internal functions, brands, and partners. * Demonstrable network of contacts in the world of video to accelerate hiring of internal talent and development of overall digital talent deals. * Advanced tactical understanding of digital video distribution and audience trends (YouTube, Facebook, Snapchat, SVOD, OTT, MCNs, et al) Successful track record of creating content directly with brands and advertising agencies. * Proven ability to attract, hire, develop and retain top talent. * Ability to delegate responsibly and hold employees accountable for achieving performance goals and project deadlines.

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