March of Dimes

A fighting chance for every baby

Nonprofit Organization Management White Plains, New York Non-Profit

Our Company

The March of Dimes has always approached its mission with a spirit of adventure. Born on the eve of World War II as the National Foundation for Infantile Paralysis (NFIP), the Foundation achieved an instantaneous popularity that reflected the contemporary popularity of its founder, Franklin D. Roosevelt. FDR’s polio disability – he was never able to walk again on his own after contracting polio – translated into a systematic program to uncover the mysteries of polio and to lend a helping hand to Americans suffering from the disease. The war years were a time of titanic struggle, and efforts to launch the March of Dimes were boosted by radio, Hollywood, and the personal appeal of the president. Basil O’Connor, a close associate of FDR through his entire presidency, became the leading light of the March of Dimes for over three decades, and his immediate task in 1938 was to build an organization that could quickly respond to polio epidemics anywhere in the nation. As president of the NFIP, Basil O’Connor set out at once to create a network of local chapters that could raise money and deliver aid – an adventurous program that paid off substantially just as polio was on the rise.

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MBA Public Relations Brand Marketing Digital Media Market Research Marketing Marketing Strategy Paid Media Marketing Competitive Landscape Brand Management Communication Managing Budgets Project Management Strategic Planning Vendor Management Revenue Management