VP, Strategic Marketing Services

The March of Dimes has always approached its mission with a spirit of adventure. Born on the eve of World War II as the National Foundation for Infantile Paralysis (NFIP), the Foundation achieved an instantaneous popularity that reflected the contemporary popularity of its founder, Franklin D. Roosevelt.

Partner with Revenue and Mission Leadership to further the Foundation’s general awareness, advocacy and revenue goals. Serve as strategic advisor to Revenue and Mission Leadership, leading the development of fully integrated, strategic marketing and communications plans that map to the Foundation’s strategic goals. Lead a team of strategists in implementing marketing plans that build long-term relationships between the March of Dimes and targeted population segments. Lead the charge to apply consistent brand standards across the organization and to reduce the amount of redundant, unnecessary or “off brand” collateral being used across the organization. Establish a robust internal customer service approach within the marketing department.

Serve as a strategic advisor to Revenue and Mission Leadership; developing a comprehensive strategic marketing plan for the Foundation annually that includes:

• Strategic marketing plans for mission and individual revenue lines
• Tactics to support those plans (paid media, unpaid media, PR, celebrity, digital etc…)
• A segmented approach to reach key audiences: women of childbearing age; African-American women; Hispanic women; young people; baby boomers; health professionals, potential major gift donors, researchers etc…
• Market research and consideration of the current competitive landscape
• Oversee the Marketing Directors as they build the individual plans and manage competing priorities across the plans
• Lead research to understand the best opportunities and how to reach our most important constituencies. Understand the competitive landscape and lead education efforts across the organization to impart critical competitive market information.
• Ensure that limited, shared resources are allocated proportionately to the highest priority initiatives.
• Manage marketing and communications’ overall project plan and ensure the timely implementation of all tactics across the organization.
• Develop campaigns to realize major revenue objectives and ensure the successful launch of those campaigns across the organization (including testing and measurement)
• Build brand loyalty strategies for volunteers, donors and program service users
• Manage projects to deadlines and within budgets.
• Establish a robust internal customer service approach within the marketing dept.

• Masters, MBA preferred
• 12 years of direct related job experience
• Lead a team of strategists in implementing marketing plans that build long-term relationships between the March of Dimes and targeted population segments
• Lead the charge to apply consistent brand standards across the organization and to reduce the amount of redundant, unnecessary or “off brand” collateral being used across the organization.