Connect Marketing Associate

A lot of the Hyundai vehicles you see on the road were designed, tested and built right here in America. That many vehicles creates a major economic impact. In 2011 alone, we contributed over 94,000 jobs to the economy.

Purpose: - Supports HMA management and key stakeholders to develop, implement and operate the Hyundai Owner Marketing/Blue Link strategy with the focus on maximizing service retention and brand loyalty as well as increasing dealer/HMA parts sales. - Coordinates with Regions and Dealerships as necessary for administration of all programs. - Documents and/or analyzes customer touch points and customer data to identify marketing opportunities. - Coordinates system assessment, design and implementation of necessary technology to supports data and system needs of the owner connect marketing area. - Works to continuously identify new technological opportunities to effectively communicate to customers. Major Responsibilities: - Provide full project management support for all day-to-day activities of Hyundai Owner Marketing/Blue Link program. Research and respond to all dealer and regional inquiries. - Proactively identifies and manages all program and/or IT concerns. - Analyzes additional communications opportunities and reports recommended communication options to management. - Act as liaison between supplier and other HMA departments as needed, to scope out new project requirements. - Manage all dealer / Mobis / supplier invoicing, reimbursements and inquiries for Owner Marketing/Blue Link program initiatives. - Interface with finance to ensure timeliness and accuracy of monthly dealer payments. - Ensure timely delivery of monthly co-op billing for dealers advertising co-op accounts. - Develop and maintain budget reports to analyze and accurately track forecasted program budget versus monthly spend. Effectively communicate monthly budget analysis to executive level management, as well as other departments whose budgets are impacted by Owner Marketing/Blue Link programs. - Takes leadership role in developing business requirements, implementation and maintenance of Siebel marketing platform to support all Owner Marketing/Blue Link customer touch point communications. Maintains active, up-to-date log sheet to track issues and enhancements and coordinates with management and IT as necessary. - Works with Customer Connect Systems position to build, automate and operate queries, algorithms, reports, etc. to operationalize the customer experience management system. - Assist with the preparation and distribution of monthly summary reports which detail operational and process issues that affect customer retention and loyalty. - Report will include recommendations and opportunities for brand building, operational efficiencies, customer/vendor communication opportunities, etc. - Assists with defining and coordinating all aspects of the Owner Marketing customer touch point strategy across all media and communication formats, including Blue Link touch points and quality impact communications (IQS/VDS). - Analyzes program data to determine ROI and effectiveness of campaigns and prepares recommendations for future program/system enhancements to maximize program results. - Actively involved in reviewing and testing of all new creative materials for Owner Marketing/Blue Link programs, including email and direct mail design, layout, functionality, etc. - Assists with development of training and program announcement materials for distribution to dealers and regions. - Initiates documentation and tracking of all communication materials thru HMA legal department review and approval. - Responsible for insuring all materials are reviewed and approved on time. - Special projects, assignments or tasks as deemed appropriate and assigned by management. - Support all HMA, Division and Sectional goals.

Education: - Must be a high school graduate - Bachelor’s degree preferred. Related Experience: - Two to four years experience in Consumer Marketing, and/or Service preferably in an auto industry environment. - Two to four years experience in Direct Marketing. Skill / Knowledge: - Excellent knowledge of Word, Excel, PowerPoint and other windows-based computer programs. Web savvy. - Ability to quickly grasp data mining as it pertains to customer communication needs. - Must have analytical, written and oral communication skills. - Ability to work with many different personalities in a fast paced environment. - Excellent organization and follow-up skills. - Excellent decision making skills with defined judgement ability and maturity. Physical Requirements: - Normal office duties Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant on the basis of race, color, religion, national or ethnic origin, sex, age, marital status, mental or physical disability or any other characteristic protected by applicable state or federal civil rights laws that is not related to job requirements. Hyundai Motor America is an Equal Opportunity Employer.