Our Company

HI is an independent research center that employs innovative techniques for evaluating the social impact of entertainment. Combining traditional academic and market research methods with emerging online tools, HI has created a flexible, multi-method approach to delivering a broad and deep understanding of entertainment’s social impact, for both client and public projects alike. HI has evaluated entertainment ranging from social issue documentaries to fictional TV movies. Past clients have included the Ford Foundation, MTV, and Free Press.