Good Apple Digital
Marketing & Advertising
New York, New York
Private Corporation
Our Company
We started Good Apple in 2007 in response to the rapidly changing digital industry. We saw the democratization of data, technology and creative leading to a fundamental shift in how companies managed their media. We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies. Good Apple is a nimble, boutique media agency focused on clients seeking data-driven results with their unique audiences. Our first client was Starbucks: we launched their first Facebook campaign which generated over 650K fans and 1.2M virtual drinks sent by users. Since then we’ve managed over $200M worth of media for ground-breaking start-ups like Birchbox, Bonobos and luxury retailer Moda Operandi. We’re the perfect fit for quick-moving start ups as well as Fortune 500 companies looking for a burst of entrepreneurial innovation in their media. Our client partners include Starbucks, Otsuka Labs, Alexion, American Medical Association and Shire Pharmaceuticals. We also complete pro-bono work for the Make-a-Wish Foundation’s Wishes-In-Flight campaign. Good Apple remains committed to our independent culture and ability to generate hyper-targeted campaigns that drive bottom-line results. We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals.Skills We're Looking For
Microsoft Excel
Digital Media
Media
Paid Search Marketing
Marketing
Microsoft Office
Media Planning
Social Media
Microsoft PowerPoint
Microsoft Word
Quality Control
ComScore
Publishing
DoubleClick
Mobile
DART
Campaign Management
Google
Pay Per Click (PPC)
YouTube
Search Engine Marketing (SEM)
Online Marketing
Performance Analysis
Management Tools
Marin Software
Facebook
Client Management
Yahoo! Bing
BrandVerity
Campaign Development
Advertising
Billing
Quantitative Data
Business Writing
Flowcharts